News
On Wednesday 30th September, we'll be offering a behind-the-scenes look at the Gerety Awards, lifting the lid on the trends and learnings from this year’s shortlist
All 10 episodes of our Creativebrief Explores: Thriving Creative Partnerships series are available to watch now. You can find out how the likes of Haribo, WaterWipes, HUN Wine, Persil and more pivoted in a crisis to ensure they were producing the best and most supportive creative work for this time
We mustn't see the return as the destination, because we are heading back to new ground. Whilst we might wish for things to revert back to how they were in early 2020, they simply won’t. It’s a hard realisation to come to terms with but the beauty of change is possibility.
Stephanie Nattu talks to Natalie Deacon from Avon, Lisa King from Refuge, and Jenny Fieldgate from Red Consultancy about how they pivoted their support for women and children suffering domestic violence during lockdown
Editorial Director Nicola Kemp talks to Jon Hughes from Haribo UK & Ireland and Trevor Robinson from Quiet Storm about how they pivoted their advertising during lockdown
Creativebrief Editorial Director Nicola Kemp talks to Jamie Caul (Brand Marketing Director at WaterWipes), Will Sansom (Head of Strategy at The Brooklyn Brothers) and Cali Oliver (Creative Director - The Brooklyn Brothers) about how their beautifully authentic pivot of the #ThisIsParenthood campaign
In a recent article written about returning to the next normal, McKinsey & Company said how as we approach the five month mark of the arrival of coronavirus, “There’s a sense that we might be on the verge of returning to “normal.”’
Creativebrief Editorial Director Nicola Kemp talks to Aislinn Campbell, Senior Brand Manager for Oreo and James Whatley, Strategy Partner for Digitas about how they pivoted a remarkable campaign for Oreo by embracing the vulnerability of sharing ideas and feedback not fully formed