eBay Garage
Positioning eBay parts and motors as the essential support service for every passion project, we created the ultimate walk-in, 3D website for eBay’s community of car tinkerers and enthusiasts.
A sustainable heaven for petrolheads, revved to the max with auto influencers, curated content, panel talks, guidance and help, showcasing eBay’s unrivalled parts inventory with its own, on-brand classic car parts museum.
- WINNER
- BEST LIVE EVENT: 2024 Race Media Awards
The Challenge
Create an iconic, unforgettable experience for eBay’s inaugural trip to Goodwood Festival of Speed.
The Idea
There’s a joy to sourcing car parts and doing it yourself. Beyond saving money, the journey itself is hugely satisfying.
That’s the opportunity we saw in bringing ‘DIY Spirit’ to life, creating a live version of eBay that visitors could jump inside.
The Solution
Our eBay recreation turned DIY into joy, advancing brand perceptions to a 'satisfactional' level.
Embracing a creative
Beyond The Brief
eBay’s inaugural presence at Goodwood Festival of Speed was consciously different to other stands, demystifying DIY with playful, entertaining opportunities for visitors to learn and realise their personal goals.
Impact
- 80,500 total stand users
- 21,000 engaged fans
- 9 minutes average dwell time
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eBay Garage
Positioning eBay parts and motors as the essential support service for every passion project, we created the ultimate walk-in, 3D website for eBay’s community of car tinkerers and enthusiasts.
