Disciplines

  • Advertising/Creative
  • Brand Activation
  • Brand strategy
  • Branded content
  • Branding / design
  • Corporate communications
  • Creative production
  • CRM/Customer engagement
  • Digital
  • Digital Media Planning and Buying
  • Experiential marketing
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)
  • Social
  • Video production

About

A global, fully integrated agency with AI at its heart.

AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.

T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.



Connect


People


Clients

New Work

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New Work

E45

By T&Pm

‘This Is Me. This Is My Space.’ – won the Ch4 Diversity in Advertising Award. It sees E45 using 70 years of skin expertise to support an underserved community who feel the most uncomfortable in their skin. Our mission to make every body feel comfortable in their skin.

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New Work

Lexus

By T&Pm

Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles - to succeed, you must… Rise To It.

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New Work

Argos

By T&Pm

We follow a mystery chef creating a masterpiece in a high-end kitchen, before Trevor is revealed. The ad continues to build on Argos’s brand platform - ‘There’s More To Argos’ - to showcase the range of unexpected and desirable products the retailer offers.

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New Work

easyJet

By T&Pm

easyJet celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®.“It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform.

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New Work

NatWest

By T&Pm

‘NatWest – Destination Tomorrow’, marks the first in a program of activity supporting NatWest’s partnership with Team GB. The campaign builds on the bank’s Tomorrow Begins Today Platform – inspiring the nation to take action today for a better tomorrow.

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New Work

TransPennine Express

By T&Pm

Charming characters embark on an action-packed day out in the new TransPennine Express campaign which encourages everyone to make the most of getting together. Spanning across TV, online video, outdoor, radio, press, social and digital, this is the second outing for the character

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New Work

Argos

By T&Pm

TV toy favourites Connie and Trevor have returned to the small screen to be the stars of Argos’s shiny new advertising campaign this Christmas, showcasing the impressive range of top brands and stylish gifts on offer from the retailer this festive season.

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New Work

RNIB

By T&Pm

Before You Ask’ is part of a wider ‘See The Person, Not the Sight Loss’ initiative, challenging outdated public attitudes and misconceptions of sight loss. At the heart of the campaign are a series of short films aiming to banish myths around sight loss.

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New Work

British Gas

By T&Pm

Team GB and ParalympicsGB, work with British Gas in a new campaign that flips sporting stereotypes on its head. As the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use.

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New Work

Toyota

By T&Pm

The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The campaign celebrates the individual steps made by real people who go beyond in their lives.

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New Work

E45

By T&Pm

Relaunching E45, one of the UK's most trusted and iconic brands for Karo Healthcare. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally.

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New Work

INEOS

By T&Pm

A new campaign launching INEOS's Next Gen cleaning products - bringing to life INEOS’ unique belief in the power of ‘Science + Performance’, communicated through the line ‘You push yourself. We push the science.'

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New Work

Dolmio

By T&Pm

Paprika in spag bol? Hot sauce in lasagne? Whatever happens to be your favourite twist on a Dolmio meal, we say “Dolmioooo-Yeahhhh!”, in the first piece of broadcast work delivered by The&Partnership for Dolmio® since our appointment as global creative agency of record in 2021.

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New Work

The Sunday Times

By T&Pm

The Sunday Times is celebrating 35 years of the Rich List in a campaign to promote this year’s anniversary edition. The campaign takes a light-hearted look at the consistent reader reactions to the Rich List over the past 35 years.

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New Work

Argos

By T&Pm

Building on its position as one of the most cherished and reliable brands in the UK, Argos aims to shift perceptions about the quality of products that are on offer, brought to life through two new brand characters who draw attention to the breadth of Argos’ range.

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New Work

Lexus

By T&Pm

Lexus and The&Partnership have launched a new action-packed campaign, ‘Stay Ahead’. The campaign firmly positions the all-new RX as the ultimate hero in an exciting new chapter for the brand.

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New Work

British Gas

By T&Pm

Championing the ‘Money Saving Engineers’, the campaign highlights the ways in which the 7,500 British Gas engineers, along with the products and services they offer, can help customers save money and manage their household bills.

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New Work

Ban Conversion Therapy

By T&Pm

Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.

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New Work

Argos

By T&Pm

From the party-goers to the football fans and excited kids, The&Partnership's new campaign for Argos shows that this year’s Christmas celebrations are for everyone.

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New Work

M&M’S®

By T&Pm

For the first time since their brand relaunch, M&M’S® have released a new Halloween campaign. The campaign relays the message that whoever you are and however you choose to celebrate, we all have something surprising, fun and unique to bring to the Halloween party.

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New Work

The Prince's Trust

By T&Pm

2.8 million 16-25 year-olds don’t think their job prospects will ever recover from the pandemic. Our new campaign is to drive awareness of young people across the UK who are struggling with the repercussions of the pandemic, and who will be hit hard by the cost-of-living crisis.

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New Work

RNIB

By T&Pm

‘See the Person’ challenges outdated public attitudes and misperceptions of sight loss to break down barriers. The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign.

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New Work

British Gas

By T&Pm

British Gas has launched a cross-platform campaign to help households navigate the uncertainty around the energy crisis. The campaign communicates, openly and transparently, what the company is doing British Gas Answers the UK’s Energy Crisis Questions in Cross Platform Campaign

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New Work

INEOS

By T&Pm

To promote its new handwash, Ineos moves away from the tropes of standard hygiene ads and shines a spotlight on all of the things hands are capable of.

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New Work

NatWest

By T&Pm

‘Tomorrow Begins Today’, creatively concepted and executed by The&Partnership, looks to generate awareness of NatWest’s role as a supportive changemaker – providing the tools, the people and the technology to empower the next generation to overcome the obstacles.

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New Work

LTA

By T&Pm

Today LTA announced a new summer campaign, #YourCourtYourRules, creatively concepted and executed by The&Partnership. Kickstarting the campaign is a world-first tennis court cover at the cinch Championships at The Queen’s Club, as part of a 360 integrated campaign.

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New Work

Vets4Pets

By T&Pm

Vets4Pets and The&Partnership Shares Collective Thank You to Veterinary Professionals

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New Work

LG

By T&Pm

LG Lights Up the World Again in Second Awe Inspiring Film from The&Partnership

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New Work

British Gas

By T&Pm

British Gas, nucleus and Professor Green Stop the Silence around Energy Debt in Emotive Film.

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New Work

Toyota

By T&Pm

To launch the Toyota Agyo X, we needed to make our young, trendy, digitally native target audience aware of just how revolutionary and unique the Aygo X is. So we urged them to DRIVE TALL – by celebrating the taller, bolder attitude that Aygo X shares with them.

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New Work

Gazoo Racing

By T&Pm

Toyota’s motorsport sub-brand GAZOO Racing has launched its first brand campaign in Europe. ‘That GR Feeling’ is a collection of short films that showcases the GR series and features a thrilling line-up of pure sports cars - rewriting everything you’d expect from a Toyota.

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New Work

Aid Alliance

By T&Pm

International aid organisations, such as UNICEF, WaterAid & Save the Children are speaking to the public as one, to reignite the belief in the power of ‘helping’ and rebuild trust. Directed by Chris Hewitt, the film highlights the human stories of aid workers everywhere.

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New Work

RNIB

By T&Pm

Royal National Institute of Blind People (RNIB) and The&Partnership opened a pop-up store in August to highlight the issue of inaccessible packaging and the impact it has on people with sight loss, as part of their ongoing “Design for Everyone” campaign.

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New Work

Danone Light & Free

By T&Pm

Led by a rebellious TV spot that parodies the instantly recognisable and outdated tropes of the category, this integrated campaign positions Light & Free as an ally for consumers who are looking for yogurt options to help make them feel good.

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New Work

LG

By T&Pm

Our new global integrated campaign, ‘Light up your world’, demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels.

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New Work

NatWest

By T&Pm

The campaign is the first in a new, long-term creative approach aimed at showcasing NatWest as a supportive partner, helping customers to take action today that will allow them to achieve their goals for tomorrow sooner.

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New Work

Pets at Home

By T&Pm

An audience-first content strategy built for the pace of retail. Fuelled by customer data to react to real needs. Delivering hyper-relevant creative content to power growth for the brand.

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New Work

Argos

By T&Pm

Argos' latest Christmas campaign, shot by award-winning director James Rouse and set to Gary Barlow's new song 'Incredible', once again taps into the nostalgia of flicking through the iconic Argos gift guide at Christmas...this time with a magical twist.

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New Work

Hive

By T&Pm

Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life

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New Work

RNIB

By T&Pm

The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.

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New Work

RNIB

By T&Pm

We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and partially sighted people. The billboard stunt runs for a week and is part of a broader multi-channel campaign for RNIB.

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New Work

Toyota

By T&Pm

With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.

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New Work

LTA

By T&Pm

Every summer, tennis climbs the sporting agenda, with Wimbledon fever enticing fans onto the court. This year, the LTA and The&Partnership wanted to inspire people of all abilities, ages, locations and backgrounds to pick up a racket and play their own way.

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New Work

Argos

By T&Pm

Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.

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New Work

Argos

By T&Pm

Argos and The&Partnership London launch the third instalment of the 'So Stylish' homeware campaign in collaboration with the British model and actress, Suki Waterhouse, encouraging viewers to feel a desire for change with the new season.

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New Work

British Gas

By T&Pm

Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.

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New Work

NatWest

By T&Pm

In our first creative for NatWest, we are reminded that you're never too young to start good money habits. With the bank's free financial education programme, MoneySense, UK children aged 5-18 years, are taught how to feel money confident.

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New Work

The Royal National Institute of Blind People (RNIB)

By T&Pm

We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.

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New Work

Argos

By T&Pm

Celebrating the iconic, long-standing tradition of circling your most-wanted gifts in the Argos catalogue, renamed the ‘The Book of Dreams’, the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled.

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New Work

Lexus

By T&Pm

The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human

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New Work

Argos

By T&Pm

To drive reappraisal for Argos’ Home category, we borrowed cues from the fashion world to turn heads and demonstrate that Argos’ homeware and furniture is ‘so stylish you can wear it’.

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New Work

Onken

By T&Pm

With the yoghurt category ever-growing and with the launch of their new master brand, Onken needed a big brand idea that highlighted their key differentiator, taste, in an emotionally persuasive way.

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New Work

Corolla

By T&Pm

Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.

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New Work

RNIB

By T&Pm

Helping people understand sight loss. Encouraging people to see the person, not the sight loss.

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New Work

Argos

By T&Pm

‘Operation School Run’ showcasing that customers can now buy back-to-school uniform ranges.

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New Work

TalkTalk

By T&Pm

TalkTalk unveil the first ever unscripted TV advert to reveal what Christmas really looks like.

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New Work

Lexus Europe

By T&Pm

The multichannel campaign brings to life famous works of art to celebrate the design of the new NX.

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New Work

Lexus International

By T&Pm

Shift showcases the extraordinary imagination, craftsmanship, design and engineering behind Lexus.

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New Work

TalkTalk

By T&Pm

A candid glimpse into how modern families live their lives today

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New Work

Argos

By T&Pm

eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates

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New Work

The Prince's Trust

By T&Pm

Celebrating the difference 40 years of The Prince's Trust has made to young lives.

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New Work

The Sunday Times Rich List

By T&Pm

Tarot cards illustrated with the faces of celebrities telling the story of their ups and downs.

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New Work

Carphone iD

By T&Pm

The campaign – a documentary-style content series entitled #DOYOUROWNTHING launched on Facebook

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New Work

TalkTalk X Factor

By T&Pm

The 2015 idents allowed fans to star in their own music videos shot by pop's best known directors.

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New Work

Argos

By T&Pm

An adrenaline-fuelled 60 seconds of extreme winter sports action showcasing Argos's top brands

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New Work

British Gas

By T&Pm

A penguin ‘Wilbur’ discovers the wonders of a warm and working family home. From a mysterious blue flame, to steamy water and a warm radiator.

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New Work

Lexus International

By T&Pm

Lexus Hoverboard - project 4 of our Amazing in Motion series demonstrating creativity, imagination and innovation at the heart of the Lexus brand

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New Work

Lexus International

By T&Pm

SLIDE is the fourth project in the ‘Amazing in Motion’ series.The Lexus hoverboard represents true engineering innovation. #Lexushover

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New Work

The Prince's Trust

By T&Pm

‘Learn The Hard Way’, urges employers to look with fresh eyes at young people from troubled backgrounds and acknowledge the skills they have.

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New Work

Argos

By T&Pm

The second spot in our new brand campaign for Argos.

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New Work

TalkTalk

By T&Pm

Household objects are brought to life to represent the happiness of a well-connected home.

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New Work

Argos

By T&Pm

The exciting new campaign ‘GET SET GO ARGOS’ brings to life the retailer’s unique offering and its drive to become a digital retail leader.

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New Work

Lexus International

By T&Pm

STROBE is the third in a series of projects CHI&Partners; has created to reflect Lexus’ ‘Amazing in Motion’ engineering.

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New Work

The Prince's Trust

By T&Pm

The Prince’s Trust believe that every young person has the potential to achieve something in their life.

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New Work

Samsung

By T&Pm

More than just another platform for your social content, ‘King of TV City’ positions the product as ‘A new way to control TV’.

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New Work

TalkTalk

By T&Pm

Less than a year after launch, TalkTalk celebrate being Britain’s fastest growing TV service with a new brand campaign.

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New Work

Lexus

By T&Pm

Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.

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New Work

Lexus

By T&Pm

Swarm is the second project in the Lexus ‘Amazing In Motion’ Global brand campaign series.

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New Work

Anchor

By T&Pm

Glorious Nothing Days launches Anchor’s new Mature Cheddar cheese and continues their ‘Tastes Like Home’ positioning.

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New Work

Anchor

By T&Pm

The ‘Tastes Like Home’ campaign affectionately celebrates Anchor’s place in our kitchens, the beating hearts of our homes.

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New Work

Lexus

By T&Pm

A set of ambitious projects exploring the complexity and beauty of motion – starting with our first project ‘Steps’.

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New Work

Samsung Smart TV

By T&Pm

Samsung global campaign to promote their latest Smart TV. ‘Charge’ demonstrates the new state-of-the-art Smart Recommendation technology.

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New Work

TalkTalk

By T&Pm

Our new heart warming spot for TalkTalk celebrates the role that phone, broadband and TV plays in their customers lives.

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New Work

Argos

By T&Pm

Our Aliens shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.

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New Work

The New GS

By T&Pm

The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes.