KDDI at Mobile World Congress
The Challenge
Build awareness of Japanese telecoms giant, KDDI at Mobile World Congress through an impactful stand design.
The Idea
Bring to life everyday situations which are improved through the power of data. Both on a local and global level.
The Solution
A stand where every touchpoint merged the physical and digital world.
From a giant LED globe to a purpose-built connected car, every detail of the stand was designed to demonstrate how data is enabling and transforming our everyday lives for the better.
Impact
- 11 min+ total dwell time
- 5 min engaged time
- 22,387 fan visits
- 34% conversion rate
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KDDI at Mobile World Congress
In partnership with VLMY&R Japan, we transformed an expansive exhibition space for KDDI into a testament to the transformative power of connectivity.
