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KDDI at Mobile World Congress
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The Challenge
Build awareness of Japanese telecoms giant, KDDI at Mobile World Congress through an impactful stand design.
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The Idea
Bring to life everyday situations which are improved through the power of data. Both on a local and global level.
The Solution
A stand where every touchpoint merged the physical and digital world.
From a giant LED globe to a purpose-built connected car, every detail of the stand was designed to demonstrate how data is enabling and transforming our everyday lives for the better.
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Impact
- 11 min+ total dwell time
- 5 min engaged time
- 22,387 fan visits
- 34% conversion rate
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KDDI at Mobile World Congress
In partnership with VLMY&R Japan, we transformed an expansive exhibition space for KDDI into a testament to the transformative power of connectivity.