"Digitas UK is on the race to launch AI creative services", The Drum writes

Business Objectives


EmotionXD2 is one of several products we created for our own AI Lab and serves as a natural language program that analyses masses of customer reviews and online comments to tell marketers what their customers are thinking about a given brand.

Our Data Science Partner, LOUIS DOMINIQUE VAINQUEUR, chats to The Drum and mentions that "we use this to map every part of our clients' customer journey to identify gaps and opportunities".