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Digitas

London https://www.digitas.com/en-gb

Disciplines

  • CRM/Customer engagement
  • Customer experience
  • Digital
  • Digital Media Planning and Buying

About

At Digitas, we harness the power of connection to make positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

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Insights
Insights

Campaign School Report: Digitas UK

We're proud to share that we scored 7 in this years' Campaign Magazine UK School Report. Thanks to our fantastic team for making this happen. It's a great reflection of 2022 at Digitas, which was full of new clients, new work for our current clients and a brilliant team of unicorns, including some exciting new arrivals. With our capabilities, energy and great people in place, we're very excited about what 2023 and beyond holds.
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Digitas UK in push to attract secondary schoolgirls into Tech

Digitas UK has partnered with women-led diversity programme Next Tech Girls to co-launch a nationwide workshop that encourages young girls to pursue a career in the tech sector.
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What to consider when setting up an apprenticeship?

At Digitas UK, we've been running marketing apprenticeships for five years. Our Associate Talent Director, Jessica Priest, shared some of our learnings and advice with Marketing Week.

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Digitas UK CEO, Jennifer Berry, on the talent shortage in the advertising industry.

Jen says that we need to work with the younger generation and understand them not just as future talent and consumers, but as tastemakers of a digital-first society. Jen goes on to acknowledge that we need to demonstrate that the industry is open for anyone to thrive regardless of background and circumstances, and how our AnonCV tool can help by ensuring CVs are selected purely on merit.
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Craving some sunshine after the cold? Check out our Expedia Rewards campaign!

We created ‘The Check-In, ’ a handy monthly travel update for all Expedia Rewards members. The Check-In combined wander-lust-inducing travel content with rewards points, data and dynamic ‘nudges’. Helping members better understand their Rewards points and be more inspired with where and how they could use them. Visit our website to learn more.
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What do industry experts feel about expectations of reduced growth in the UK’s ad market?

Our Chief Strategy Officer, Matt Holt, chats with Creative Salon Worldwide and shares his thoughts. "We may be answering the wrong question here", Matt says, adding that, "instead of arming themselves to mitigate any downturn, agencies need to use their creativity to mitigate uncertainty."
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Welcome Carren O'Keefe, Digitas Uk's new Chief Creative Officer!

We're very excited to welcome Carren into the team in June, and can't wait for her to take Digitas, in the words of CEO Jennifer Berry - to daring new creative heights! Carren is joining us from AnalogFolk, where she has helped the agency grow its portfolio across two continents.

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"Digitas UK is on the race to launch AI creative services", The Drum writes

EmotionXD2 is one of several products we created for our own AI Lab and serves as a natural language program that analyses masses of customer reviews and online comments to tell marketers what their customers are thinking about a given brand. Our Data Science Partner, LOUIS DOMINIQUE VAINQUEUR, chats to The Drum and mentions that "we use this to map every part of our clients' customer journey to identify gaps and opportunities".

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Kerry Dawes, Digitas UK Technical Director, shared her insights on MarTech Stack and Emerging

Kerry Dawes, our Technical Director, shared her insights on MarTech Stack and Emerging Technologies with The MarTech Summit.
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ChatGPT: A Creative Tool Or A Threat To Human Creativity?

Tim Clegg, our Executive Creative Director, featured in this Creative Salon Worldwide article with his thoughts on Ryan Reynolds’ copywriting experiment with AI-assisted chatbot ChatGPT. Tim shares an experience with one of our creative tech gurus, Samuel Cox, who was able to create a children’s book in under a minute.
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Why is it critical that we all get better at critical thinking?

Matt Holt, our Chief Strategy Officer, chats to Campaign Magazine UK about jumping to conclusions and how to become better at critical thinking. Matt addresses how information overload can often feel overwhelming and lead us to jump to conclusions. Wrong conclusions can lead to bad decisions, which in turn impact our daily lives and society.
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Our Head of Data and Analytics, Leila Seith Hassan, spoke to the Founder & CEO of Across the Pond, Julie Cohen, as part of a series on 'Women in Tech', where Julie sits down with industry leaders in STEM-related fields.

Leila talks about the problems with bias in tech, why AI is not always the answer, why it's everyone's responsibility to understand what the implications are if it doesn't go well and the advice she would pass on as a successful woman in data and tech. Leila also talks about the challenges she has faced being a woman of colour in Data, and about Anon CV - a free CV anonymisation tool developed by Digitas that automatically removes bias in CVs.
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‘Humanity in tech will make its presence felt.’

Our new CEO, Jennifer Berry, has authored an insightful essay for the year ahead in technology for Campaign Magazine UK, titled ‘Humanity in tech will make its presence felt.’
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OREO Twists: getting behind the campaign idea

Whether you dip your OREO into marmite, spicy mustard or freshly squeezed orange juice - there's no wrong way of eating this playful cookie. That's what we thought when our creative team came up with the idea for #OreoTwists. But where did the idea come from? Our Executive Creative Director, Lazaros Nikiforidis, spoke to Creativepool about the initial brainstorming phase, the process behind ideating the concept, the campaign production process, and the challenges the team faced and overcame.
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What is the future of planning?

Our CSO Matt Holt spoke to Creative Salon Worldwide about how most companies are not future ready, and planners need to be one step ahead to achieve broader outcomes for clients, delivered by being broader thinkers. He discusses how strategy and data folk can achieve future readiness through broad thinking by focusing on Total Effectiveness. Read the article to find out more: https://lnkd.in/eWrrAPeu
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Seamless, Frictionless and Personalised: How Ecommerce Is Evolving to Give Customers What They Really Want

Our Head of Strategy, Charlene Charity, chatted to LBB online about how eCommerce is evolving to give customers what they want through an omnichannel approach.
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10 reasons why a career in STEM for women & girls is brilliant!

Our Head of Data Science and Analytics, Leila Seith Hassan, chats to SheCanCode about why a career in STEM is a brilliant move for women and girls.
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5 Minutes with… Matt Holt

Matt chats with Little Black Book and shares his view on why strategy is sacrifice, equipping people to become better digital citizens and his passion for sci-fi...
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Winning in the attention economy: why data alone is not enough

Our Chief Experience Officer, Jane Austin, chats to The Drum about the importance of adding value to customers’ lives and building customer loyalty. Read the full piece to understand the steps brands must follow to become a winner in the attention economy.
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In a world of almost 10,000 martech tools, how can brands keep up and navigate through all these available tools?

Kerry Dawes, our Technical Director, chats to The Drum about the three takeaways from this year’s report and what your business should be doing next. Kerry says that “It’s exciting for marketers that there’s more capability, innovation and growth in this space. But it’s also daunting as organisations are already struggling to keep up with customer needs.’’ Read the full article to get Kerry’s insights on how to improve your work and knowledge using Martech Tools.
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How does Digitas use Tech for Good to get Future Ready?

Our Chief Product Officer, Rafe Blandford, chatted to our partner Optimizely on their Podcast, discussing how Digitas uses tech for good. Rafe defines ‘tech for good’ as the intentional use of technology to have a positive and measurable impact on the world. Take a listen to the Podcast to learn more about how Digitas applies tech for good to tackle economic, environmental, and societal issues that the world is facing: https://www.optimizely.com/insights/blog/the-optimizely-podcast---episode-
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Lazaros Nikiforidis: Elevating Human Experiences through Technology

Our Executive Creative Director, Lazaros Nikiforidis, reflects on a selection of technological projects that revolved around the people they were made for. Read more in Little Black Book.
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Can creatives help save the planet?

Our CCO, Emma de la Fosse, writes on Campaign Magazine UK about the disappointing reaction of the industry to the removal of Gustav Martner, Greenpeace activist (and previous Cannes Lion winner), during the opening ceremony of the Cannes Lions Festival. Greenpeace is encouraging the ad industry to stop using our creativity to help the oil giants and carbon-heavy clients make money.
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Understanding UX: The Myths and Misconceptions of User Experience Design

Our Chief Experience Officer, Jane Austin, chatted to Little Black Book about the distinction between UX and UI and the importance of involving design from the start.
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Matt Holt's Strategy diet

From beginning a career in advertising as an account manager to becoming our Chief Strategy Officer, Matt Holt chats to Contagious about what feeds his brain on a daily basis and what resources he swears by when tackling a brief.
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A view from Jane Austin: Why Digitas UK is embracing the power of Experience Design

“Experience is just a strange word, isn't it? Because experience is everything, I suppose.” Jane says. I think what's going to make an organisation successful is to think about the customer experience and employee experience and intentionally design both so that it supports the business. These things can't just be left to chance.” She adds. Jane's appointment came as a real milestone for Digitas UK, as she joined us in 2021 as our very first Chief Experience Officer.
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What I learned climbing the media ranks, with Andrew Mason, Chief Media Officer at Digitas

From completing a degree in Criminology to working in Sales at Capital Radio and now overseeing a Media team of over 200 people. The Drum sat down with our Chief Media Officer, Andrew Mason, to learn about the steps he took to grow in his career and the lessons he learned along the way.“The main thing I learnt back then and still swear by today is to know your numbers”.

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Batman’s Batarang Is Seen Slicing Through 3D Oreo Billboard In Digitas' OOH Campaign

As part of the OREO (Mondelēz International) x Warner Bros. Entertainment brand partnership, a limited run of Batman-faced OREO cookies has been rolled out to UK stores. We created a special build that showcased a huge 3D Batarang embedded in a billboard. Designed in the same way as in the movie, promoting their limited edition OREO cookie packs.
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Campaign Magazine UK Digital Agency Head of the Year 2021: Dani Bassil

As Campaign Magazine UK writes, under Dani’s lead, we achieved outstanding growth in 2021 and produced innovative work, as well as ensuring an inclusive workplace and nurturing future industry talent. From winning new clients to expanding relationships with existing ones, and hiring our Chief Experience Officer, Jane Austin helping us grow our industry skill set.
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My 2022 Predictions: Emma Jensen, Programmatic Director, Digitas UK

From contextual targeting to collaboration, our Programmatic Director Emma Jensen shares her advertising predictions for 2022 and beyond.''We have continued to evolve how we approach briefs to ensure that collaboration is at the forefront across all relevant departments which we have found to be one of the key factors to achieving client success.'' Words by Emma.
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Is your strategy effective or commercially successful?

Is your strategy effective or commercially successful? The industry needs a new formula to achieve 'total effectiveness'. Is the term "effectiveness" broad enough and fit for purpose for the world in which we now live and the conversations we need to have? Our Chief Strategy Officer, Matt Holt, doesn’t believe it is. In Matt’s view, ‘’it’s the responsibility of the strategy and data disciplines to change the conversation about effectiveness.’’
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Brand experience must be accessible to be truly universal

The UK chief executive of Digitas argues brands and their agencies need to consider disabilities when designing digital platforms, experiences and services.
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Why customer engagement became disengagement… and how to fix it

Empathy, authenticity, and a rise in online communities are among the factors that should inform how brands interact with their customers.
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Learnings from the best digital innovations and initiatives born of the pandemic

Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
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Creating experiences that people remember

Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
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AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it.
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Facebook Australia News Ban Fiasco Missed The Mark

The Facebook Australia news ban highlights fundamental and far-reaching misunderstandings and misconceptions when it comes to the often murky world of online media. Facebook and the Australian government have come to an agreement to restore news sharing, albeit a compromised one.
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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
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Why pursuing a pure DTC strategy could be a red herring for big brands

DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting.
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Gaming’s Next Gen: Why Xbox is the one to watch this time around

A short piece on why, after taking such a beating in the Xbox One vs PlayStation 4 generation, Xbox has its house in order for Series X and beyond.
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Algorithm built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.
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Why OREO’s latest campaign centres on the need to build human connections through shared enjoyment and fun

In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.

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How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.
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Facebook buying Giphy means more to tech rivals than it does advertisers

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
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How to build an e-commerce offering during COVID-19

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

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What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

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AI: What is it good for?

Humans have to take responsibility. This question isn’t about AI really, it’s about humans.

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To think big, agencies must think broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And is it actually better?
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To avoid a siloed approach to CX, we need to think like anthropologists

Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
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How travel brands can take a fresh approach to experience

Customer experience, like 'engagement' or 'digital', has become an overused term - as a result, it has lost all meaning, says Digitas' Valeria Corna.
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How data can put the emotion back into advertising

Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
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OOO Climate Strike

Climate change is a global crisis, one that demands the participation of every citizen to strike it down. In an effort to jumpstart this united front, teen activist Greta Thunberg initiated a worldwide Climate Strike, which asked individuals to leave their desks and join local walkouts.
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The power of friction for brands navigating a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
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Total brand experience can deliver long-term impact

Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK.
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The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.
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The evolving dynamics of the direct-to-consumer market

Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but the brand began with a business model rather than a product, says David Carr, Strategy Director at Digitas. And other DTC brands are also feeling the pinch.
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How marketers can better leverage the Amazon opportunity

David Carr, Strategy Director at Digitas, explores how Amazon is changing the face of marketing.

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Out of the closet and into the agency

15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas and Gay Star News.
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Changing our relationship with shopping

First trailed in 2016, Amazon has finally opened its Amazon Go checkout-free retail store to the Seattle public. What does this mean for retailers? And for brands in general?
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Can brands be moral guardians of the internet?

Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely 'giving the people what they want' - but it is time for change.
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Who has the power to make the internet great again?

The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
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Make the Internet Great Again

Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
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Paid Social: It pays to get it right

The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
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What do we talk about when we talk about branded content?

Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
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The robots are coming

It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.

Events