Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready.
We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results.
Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Seamless, Frictionless and Personalised: How Ecommerce Is Evolving to Give Customers What They Really Want
Our Head of Strategy, Charlene Charity, chatted to LBB online about how eCommerce is evolving to give customers what they want through an omnichannel approach.
10 reasons why a career in STEM for women & girls is brilliant!
Our Head of Data Science and Analytics, Leila Seith Hassan, chats to SheCanCode about why a career in STEM is a brilliant move for women and girls.
5 Minutes with… Matt Holt
Matt chats with Little Black Book and shares his view on why strategy is sacrifice, equipping people to become better digital citizens and his passion for sci-fi...
Winning in the attention economy: why data alone is not enough
Our Chief Experience Officer, Jane Austin, chats to The Drum about the importance of adding value to customers’ lives and building customer loyalty.
Read the full piece to understand the steps brands must follow to become a winner in the attention economy.
In a world of almost 10,000 martech tools, how can brands keep up and navigate through all these available tools?
Kerry Dawes, our Technical Director, chats to The Drum about the three takeaways from this year’s report and what your business should be doing next.
Kerry says that “It’s exciting for marketers that there’s more capability, innovation and growth in this space. But it’s also daunting as organisations are already struggling to keep up with customer needs.’’
Read the full article to get Kerry’s insights on how to improve your work and knowledge using Martech Tools.
How does Digitas use Tech for Good to get Future Ready?
Our Chief Product Officer, Rafe Blandford, chatted to our partner Optimizely on their Podcast, discussing how Digitas uses tech for good.
Rafe defines ‘tech for good’ as the intentional use of technology to have a positive and measurable impact on the world.
Take a listen to the Podcast to learn more about how Digitas applies tech for good to tackle economic, environmental, and societal issues that the world is facing: https://www.optimizely.com/insights/blog/the-optimizely-podcast---episode-
Lazaros Nikiforidis: Elevating Human Experiences through Technology
Our Executive Creative Director, Lazaros Nikiforidis, reflects on a selection of technological projects that revolved around the people they were made for. Read more in Little Black Book.
Can creatives help save the planet?
Our CCO, Emma de la Fosse, writes on Campaign Magazine UK about the disappointing reaction of the industry to the removal of Gustav Martner, Greenpeace activist (and previous Cannes Lion winner), during the opening ceremony of the Cannes Lions Festival. Greenpeace is encouraging the ad industry to stop using our creativity to help the oil giants and carbon-heavy clients make money.
Understanding UX: The Myths and Misconceptions of User Experience Design
Our Chief Experience Officer, Jane Austin, chatted to Little Black Book about the distinction between UX and UI and the importance of involving design from the start.
Matt Holt's Strategy diet
From beginning a career in advertising as an account manager to becoming our Chief Strategy Officer, Matt Holt chats to Contagious about what feeds his brain on a daily basis and what resources he swears by when tackling a brief.
A view from Jane Austin: Why Digitas UK is embracing the power of Experience Design
“Experience is just a strange word, isn't it? Because experience is everything, I suppose.” Jane says. I think what's going to make an organisation successful is to think about the customer experience and employee experience and intentionally design both so that it supports the business. These things can't just be left to chance.” She adds.
Jane's appointment came as a real milestone for Digitas UK, as she joined us in 2021 as our very first Chief Experience Officer.
What I learned climbing the media ranks, with Andrew Mason, Chief Media Officer at Digitas
From completing a degree in Criminology to working in Sales at Capital Radio and now overseeing a Media team of over 200 people. The Drum sat down with our Chief Media Officer, Andrew Mason, to learn about the steps he took to grow in his career and the lessons he learned along the way.“The main thing I learnt back then and still swear by today is to know your numbers”.
Batman’s Batarang Is Seen Slicing Through 3D Oreo Billboard In Digitas' OOH Campaign
As part of the OREO (Mondelēz International) x Warner Bros. Entertainment brand partnership, a limited run of Batman-faced OREO cookies has been rolled out to UK stores. We created a special build that showcased a huge 3D Batarang embedded in a billboard. Designed in the same way as in the movie, promoting their limited edition OREO cookie packs.
Campaign Magazine UK Digital Agency Head of the Year 2021: Dani Bassil
As Campaign Magazine UK writes, under Dani’s lead, we achieved outstanding growth in 2021 and produced innovative work, as well as ensuring an inclusive workplace and nurturing future industry talent. From winning new clients to expanding relationships with existing ones, and hiring our Chief Experience Officer, Jane Austin helping us grow our industry skill set.
My 2022 Predictions: Emma Jensen, Programmatic Director, Digitas UK
From contextual targeting to collaboration, our Programmatic Director Emma Jensen shares her advertising predictions for 2022 and beyond.''We have continued to evolve how we approach briefs to ensure that collaboration is at the forefront across all relevant departments which we have found to be one of the key factors to achieving client success.'' Words by Emma.
Is your strategy effective or commercially successful?
Is your strategy effective or commercially successful? The industry needs a new formula to achieve 'total effectiveness'. Is the term "effectiveness" broad enough and fit for purpose for the world in which we now live and the conversations we need to have? Our Chief Strategy Officer, Matt Holt, doesn’t believe it is.
In Matt’s view, ‘’it’s the responsibility of the strategy and data disciplines to change the conversation about effectiveness.’’
Brand experience must be accessible to be truly universal
The UK chief executive of Digitas argues brands and their agencies need to consider disabilities when designing digital platforms, experiences and services.
Why customer engagement became disengagement… and how to fix it
Empathy, authenticity, and a rise in online communities are among the factors that should inform how brands interact with their customers.
Learnings from the best digital innovations and initiatives born of the pandemic
Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
Creating experiences that people remember
Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it.
Facebook Australia News Ban Fiasco Missed The Mark
The Facebook Australia news ban highlights fundamental and far-reaching misunderstandings and misconceptions when it comes to the often murky world of online media. Facebook and the Australian government have come to an agreement to restore news sharing, albeit a compromised one.
My computer tells me you’re bored – should you care?
The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Why pursuing a pure DTC strategy could be a red herring for big brands
DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting.
Gaming’s Next Gen: Why Xbox is the one to watch this time around
A short piece on why, after taking such a beating in the Xbox One vs PlayStation 4 generation, Xbox has its house in order for Series X and beyond.
Algorithm built for efficiency can be a disaster for diversity and fairness
We need to work with the algorithms, not for them.
Why OREO’s latest campaign centres on the need to build human connections through shared enjoyment and fun
In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.
How marketers can beat the odds in the face of shifting consumer behaviour
Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.
Facebook buying Giphy means more to tech rivals than it does advertisers
The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
How to build an e-commerce offering during COVID-19
Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.
What is Strategy and why is it important?
Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.
AI: What is it good for?
Humans have to take responsibility. This question isn’t about AI really, it’s about humans.
To think big, agencies must think broad
Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And is it actually better?
To avoid a siloed approach to CX, we need to think like anthropologists
Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
How travel brands can take a fresh approach to experience
Customer experience, like 'engagement' or 'digital', has become an overused term - as a result, it has lost all meaning, says Digitas' Valeria Corna.
How data can put the emotion back into advertising
Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
OOO Climate Strike
Climate change is a global crisis, one that demands the participation of every citizen to strike it down. In an effort to jumpstart this united front, teen activist Greta Thunberg initiated a worldwide Climate Strike, which asked individuals to leave their desks and join local walkouts.
The power of friction for brands navigating a frictionless world
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
Total brand experience can deliver long-term impact
Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK.
The age of synthetic content raises the trust bar yet again
David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. Digitas Chief Product Officer, Rafe Blandford, explores how brands can navigate this landscape.
The evolving dynamics of the direct-to-consumer market
Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but the brand began with a business model rather than a product, says David Carr, Strategy Director at Digitas. And other DTC brands are also feeling the pinch.
How marketers can better leverage the Amazon opportunity
David Carr, Strategy Director at Digitas, explores how Amazon is changing the face of marketing.
Out of the closet and into the agency
15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas and Gay Star News.
Changing our relationship with shopping
First trailed in 2016, Amazon has finally opened its Amazon Go checkout-free retail store to the Seattle public. What does this mean for retailers? And for brands in general?
Can brands be moral guardians of the internet?
Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely 'giving the people what they want' - but it is time for change.
Who has the power to make the internet great again?
The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
Make the Internet Great Again
Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
Paid Social: It pays to get it right
The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
What do we talk about when we talk about branded content?
Content is the last C word of marketing and digital
media - often misused, never defined and
frequently offensive to the ears.
The robots are coming
It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.
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