What is the future of planning?


Our CSO Matt Holt spoke to Creative Salon Worldwide about how most companies are not future ready, and planners need to be one step ahead to achieve broader outcomes for clients, delivered by being broader thinkers.

He discusses how strategy and data folk can achieve future readiness through broad thinking by focusing on Total Effectiveness.

Read the article to find out more: https://lnkd.in/eWrrAPeu