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About
A global, fully integrated agency with AI at its heart.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&Pm promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.
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Clients
New Work
TransPennine Express
By T&Pm
Charming characters embark on an action-packed day out in the new TransPennine Express campaign which encourages everyone to make the most of getting together. Spanning across TV, online video, outdoor, radio, press, social and digital, this is the second outing for the character
British Gas
By T&Pm
Team GB and ParalympicsGB, work with British Gas in a new campaign that flips sporting stereotypes on its head. As the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use.
Toyota
By T&Pm
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The campaign celebrates the individual steps made by real people who go beyond in their lives.
Dolmio
By T&Pm
Paprika in spag bol? Hot sauce in lasagne? Whatever happens to be your favourite twist on a Dolmio meal, we say “Dolmioooo-Yeahhhh!”, in the first piece of broadcast work delivered by The&Partnership for Dolmio® since our appointment as global creative agency of record in 2021.
Ban Conversion Therapy
By T&Pm
Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.
The Prince's Trust
By T&Pm
2.8 million 16-25 year-olds don’t think their job prospects will ever recover from the pandemic. Our new campaign is to drive awareness of young people across the UK who are struggling with the repercussions of the pandemic, and who will be hit hard by the cost-of-living crisis.
British Gas
By T&Pm
British Gas has launched a cross-platform campaign to help households navigate the uncertainty around the energy crisis. The campaign communicates, openly and transparently, what the company is doing British Gas Answers the UK’s Energy Crisis Questions in Cross Platform Campaign
Gazoo Racing
By T&Pm
Toyota’s motorsport sub-brand GAZOO Racing has launched its first brand campaign in Europe. ‘That GR Feeling’ is a collection of short films that showcases the GR series and features a thrilling line-up of pure sports cars - rewriting everything you’d expect from a Toyota.
Aid Alliance
By T&Pm
International aid organisations, such as UNICEF, WaterAid & Save the Children are speaking to the public as one, to reignite the belief in the power of ‘helping’ and rebuild trust. Directed by Chris Hewitt, the film highlights the human stories of aid workers everywhere.
Hive
By T&Pm
Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life
RNIB
By T&Pm
The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.
Toyota
By T&Pm
With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.
Argos
By T&Pm
Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.
British Gas
By T&Pm
Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.
The Royal National Institute of Blind People (RNIB)
By T&Pm
We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.
Lexus
By T&Pm
The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human
Corolla
By T&Pm
Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.