Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change
In the second part of our series industry leaders ask if 2024 will be the year of communication through demonstration
From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.
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