Forsman & Bodenfors

New York https://www.forsman.com/

About



Connect


People

BITE Articles

Read more
Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

Read more
Thought Leadership

International Women’s Day demands deeds not words

In the second part of our series industry leaders ask if 2024 will be the year of communication through demonstration

Read more
BITE Focus

A New Female Narrative

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

Read more
BITE Focus

Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

Read more
Trend

Permission to think about a different world

Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.

Read more
Trend

She's a Lady

How to behave like a modern woman

Read more
Trend

The Bigger Issue

Putting purpose at the heart of your brand

Read more
Trend

Stand Out

Brand embracing individuality