![](/application/files/cache/8/d/f/5/5/8df555a5c6c6aa489f3b0eacfb8ec1c6fd78b618.jpeg)
adidas
by IMA
A digital activation to launch Tommy’s New York Puffer Jacket. Including AR, CGI, social, OOH & guerrilla activity. The AR experience let consumers turn landmarks into puffer jackets in a Pokémon-Go style scavenger hunt. CGI content received over 80k engagements in 2 weeks.
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