IMA

Leeds intermarketing.com

Disciplines

  • Brand Activation
  • Integrated marketing

About

IMA is the creative agency thinking longer not bigger. Built around brands and consumers. We make it happen. In any space, on any screen.

We work in partnership with our clients, many of whom we are proud to call friends. Using our breadth and depth of expertise to deliver ideas that start earlier and last longer. Transcending the entire customer journey.

A small agency culture, with large agency benefits. Our teams of thinkers, creators and doers are all across the globe. From our HQ in Leeds to London, Manchester, Sydney, New York and Munich. No borders. No egos. Just fantastic, full-service solutions that grab attention and get a reaction.



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Clients

New Work

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New Work

Pooch & Mutt

By IMA

Pooch & Mutt and Original Cottages partnered to run a social media competition to win a luxury holiday stay. To raise awareness, we utilised influencers and paid media for promotion, reaching 3.8m people and generating 10,000 competition entries.

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New Work

adidas

By IMA

A full store takeover in the adidas London Flagship to drive awareness for Run For The Oceans. Creating a connection with shoppers and uniting them in a solution. Including an immersive digital activation encouraging consumers to support the store’s pledge to end plastic waste.

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New Work

CLOUD NINE

By IMA

Developed the brand campaign to launch CLOUD NINE’s ‘Fiercely You’ proposition, encouraging consumers to celebrate their own kind of beauty. Through strategy, a channel plan and creative, it was brought to life through a content-led digital and social campaign.

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New Work

adidas

By IMA

After the first adidas x IVY PARK drop sold out in 72 hours, the second drop was one of the most anticipated of the year. So we created a campaign that lived up to that hype. Delivering a truly unmissable and personal experience, inspired by Beyoncé’s creative process.

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New Work

Reebok

By IMA

Our challenge was to devise a tease & launch campaign for Reebok x Ghostbusters. We announced, pushed & drove product sell-through, building a campaign that connected with superfans & Gen-Z recruits, making noise throughout pop-culture & proving exactly what Reebok collabs can do

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New Work

Reebok

By IMA

Partnering with YouTube web series, Hot Ones, Reebok launched three iconic silhouettes from the archive. A collaboration with this much fire deserved creative to match. So we recreated the show’s iconic set build for an explosive photo shoot and digital campaign roll out.

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New Work

Hisense

By IMA

We often hear “Cooking's a struggle, we’re here to make life easier”. Yawn. Bringing the magic of putting on a great show together with the joy of entertaining, we created a campaign that's the antithesis of the category, positioning Hisense at the heart of kitchen entertainment.

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New Work

Tappers Gin

By IMA

All naturally sourced, local ingredients & traditional processes combine to make gins that are anything but generic. Tappers are truly reviving the art, through our fully integrated social and influencer campaign, culminating in a truly special live gin-tasting event.

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New Work

MAOAM

By IMA

We brought out MAOAM’s mischievous side to create a meaningful brand purpose for parents across the UK. Celebrating mischief’s important role in raising a generation of creative, inquisitive kids with a digital campaign to keep the kids entertained and parents inspired.

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New Work

KIND

By IMA

Celebrating the launch of KIND Bark. Creating a distinctive and memorable positioning for new KIND BARK. Launching this new brand extension into the crowded and competitive treat aisle of retailers nationwide. Executed TTL, our campaign got the nations taste buds tingling.

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New Work

REISS

By IMA

REISS approached us to produce a series of Instagram TV documentaries, highlighting their partnership with the charity Style for Soldiers, and helping them to tell the story of three inspirational ex-servicemen and charity founder, Emma Willis.

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New Work

Reebok

By IMA

Social and Retail campaign to position Reebok as the go to brand for training.

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New Work

Intermarketing

By IMA

The mobile-first redesign and redevelopment of, international relief and development charity

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New Work

Boost

By IMA

Re-energising an established brand.

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New Work

Informa

By IMA

An internal change management campaign to support a huge company merge: thehive.informa.com

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New Work

CEG Kirkstall Forge

By IMA

Website for a pioneering new place to live and work: www.kirkstallforge.com

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New Work

Eastpak

By IMA

We created an engaging and exciting booth for the show to leverage brand perception of Eastpak.

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New Work

RSA Insurance

By IMA

A multi-channel marketing campaign raising awareness of RSA’s Risk Consulting proposition.

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New Work

Adidas

By IMA

Working with influencers to create a conversation - the backstory of Arkyn and the pink colourway