The McLaren Senna was created to offer the purest connection between man and machine.
The most track-focused road car McLaren have ever built. Inspired by one of the greatest racing
drivers that ever lived.
Having developed its global positioning we developed a film that would in equal measure excite,
enthuse, instil wonder and move people. This would be the first time anyone would see dynamic
footage of the car. It sets up how the attitude and achievements of legendary Brazilian Ayrton Senna,
three-time World Drivers’ Champion with McLaren, led to the creation of this incredible vehicle.
With help from the Ayrton Senna Institute, Formula One Administration Ltd, and BBC Sports
Archives, Challenge the Impossible first aired at the Geneva Motor Show in March 2018 and is
now available to see on the McLaren website. The first-half tribute is made all the more poignant
by the inclusion of amazing race footage with original commentary from the equally legendary
Murray Walker and James Hunt.
In the countdown to the launch a series of social media teasers whipped up enthusiasm and in
just one week from first showing we achieved over 180,000 organic views. To put that in context,
a competitor brand launched two films at the GMS and over the same time period got 6,000 and
9,000 views respectively.
Watch the main film here https://www.youtube.com/watch?v=yvljnF_cU84
As a follow up to the main launch film, to celebrate the 25th Anniversary of Senna’s legendary lap
at Donnington which is often cited as one pf the best ever in F1 history, we ran a global competition
to win the chance to be driven around a track in the McLaren Senna. A cut-down version of the main
film was used as a call for entries and posted on all McLaren’s social media platforms. 5 lucky winners
and partners will be flown to Portugal in June 2018 to enjoy their prize.
https://www.facebook.com/mclarenautomotive/videos/10155458485246717/
Share
Challenge the Impossible
The ultimate driver’s car built to honour the ultimate driver