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INITIALS

London www.initials.co.uk

Disciplines

  • Experiential marketing
  • Integrated marketing
  • Promotional marketing
  • Shopper Marketing

About

Initials is one of the UK’s fastest growing independent creative brand activation agencies. Our expertise lie in brand planning and brand activation, spanning five core disciplines: branding and brand development, experiential, promotional marketing, shopper marketing & customer journey activation and content.

We are the home of UNINHIBITED THINKING, channelling a unique collection of personal attributes to deliver more inventive, ambitious and creative brand campaigns for clients (on a local and global scale). We create strategies and solutions unconstrained by normal expectations through a combination of seasoned brains and youthful vigour.

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Clients

New Work

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New Work

Strongbow Dark Fruit

By INITIALS

We gave fans a chance to try exclusive Dark Fruit ice cream from our bespoke Strongbow fleet.

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Strongbow Dark Fruit

By INITIALS

We opened Dark Fruit Ink: a pop-up tattoo studio in Shoreditch for Strongbow Dark Fruit fans!

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Tropicana Essentials

By INITIALS

Tropicana launched their new Essentials range by brightening up commutes in Waterloo station

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SERIOUSLY

By INITIALS

Relaunch of SeriouslyStrong as SERIOUSLY with richsquisite, mellowonderous & smoothsational flavours

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McLaren Senna

By INITIALS

Global positioning for McLaren’s newest hyper car and a film celebrating the man that inspired it.

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The Famous Grouse

By INITIALS

Global activation platform celebrating everyday achievements - reasons to enjoy The Famous Grouse.

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Strongbow

By INITIALS

Helping Strongbow own the festival experience in epic style all summer long!

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Pepsi Max

By INITIALS

We were out supporting UEFA Champions League supporters in Cardiff for the weekend.

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Walkers

By INITIALS

In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!

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Quaker Oats

By INITIALS

In January we took to the road with Quaker to help people discover the power of oaty goodness.

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Dulux

By INITIALS

We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.

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JEEP

By INITIALS

Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?

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JEEP

By INITIALS

A festival vibe at the UK's muddiest challenge! We elevated Jeep from other sponsors, giving Mudders an energetic boost when they needed it most.

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Cadbury

By INITIALS

A promotion where consumers didn’t know what they could win! Rich territory for a fully integrated activity from pack to pavement!

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Walkers, Doritos, Lays

By INITIALS

Acting as lead agency to design and deliver a UEFA Champions League ticket giveaway across 12 European markets as phase 1 of a 3-year programme.

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FIAT 500

By INITIALS

Launching a new model with an ambitious, newsworthy idea that makes motoring and lifestyle journalists take notice and consumers share content.

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The Gap Partnership

By INITIALS

Given a complete brand refresh, we took them in a new direction that creates distinction from the competition and lives up to their credentials.

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Fiskars

By INITIALS

Creating Global Toolkits, developing strategic shopper marketing insights and threading them through communications. We focus on customer journey

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Dave

By INITIALS

We collide live engagement stunts and social media to create multi-dimensional brand engagements that separates UKTV from other content providers

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Maynards, Bassett’s, The Natural Confectionery Company

By INITIALS

Daily prizes by entering a code from each pack online or via mobile. Winners can choose their own prize from 10 options.

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Dulux

By INITIALS

We filmed mums decorating their children's rooms. The website features the video, some early blogs and a chance to win an annual Merlin Pass.

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Peugeot 308

By INITIALS

A 360 degree driving headset, gesture recognition technology to feel the car’s lightness and a literally hair-raising ‘drive’ via a generator!

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Property Vision

By INITIALS

A strategic and creative project to refresh a specialist business aimed at high net worth individuals searching for quality properties.

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Dulux

By INITIALS

Giving inspiration for outdoor decorating, the app includes a colour project ‘Visualiser’, chats with other DIYers and even Met Office forecasts.

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Club Wembley

By INITIALS

A bespoke mailing tailored to Private Box prospects, including a mini video screen playing a message from football legend Sir Geoff Hurst.

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Gold Channel

By INITIALS

Strategic editorial planning and real time community management of social media, encouraging genuine brand engagement.

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Dulux

By INITIALS

Reactivating interest in the paints range with a selected stockists experiential event. Supported by local marketing, retail & channel promotions

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Sainsbury's Active Kids 2014

By INITIALS

An emphasis on healthy eating this year. New initiatives include a double value Ingredients Card and a chance to win your Wishlist.

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Walkers

By INITIALS

Creating engagement via playability including a staged ‘risk’ element with a higher than average chance of winning up to £50k.

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TREBOR

By INITIALS

Win Breathtaking Experiences every day for two months. The creative concept shows Trebor in the Taj Mahal, G Canyon, Rio etc for maximum impact.

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Miller Genuine Draft

By INITIALS

Exotically dressed 'Creatures of the Night' entertained 'Fun Seekers' at Halloween, delivering the brand promise and achieving brand engagement.

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NAKED JUICE SMOOTHIES

By INITIALS

Naked sampling now on, driving you online to win guaranteed prizes inc California for 2, grocery vouchers and bottles delivered to your office.

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CADBURY RANGE

By INITIALS

Unwrap Gold in a Cadbury pack & win tickets to the Games. Plus 1000 other prizes to be won every day. Campaign is already beating sales targets!

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Starbucks Discoveries and Frappuccino CPG products

By INITIALS

Two comprehensive shopper activation tool kits were developed to drive sales of Starbucks Frappuccino and Discoveries CPG products in EMEA.

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SUNBITES

By INITIALS

Sunbites Roadshow, raising awareness/trial. Your photo uploaded to Facebook to win loads of prizes. Free mini photoframe magnet, free goody bags.

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PEUGEOT 208

By INITIALS

A viral video - 300K views in the first week! Experiential, digital, promotional activity to come. A cross-agency launch campaign led by INITIALS

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Sainsbury's

By INITIALS

A comprehensive toolkit containing careers maps and info on retailing, to show students why they should consider a career with the retailer.

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The Big Lunch

By INITIALS

"What will you bring to the table?" INITIALS' theme for this year's Eden Project campaign to bring communities together over the Jubilee weekend.