INITIALS

London www.initials.co.uk

Disciplines

  • Experiential marketing
  • Integrated marketing
  • Promotional marketing
  • Shopper Marketing

About

Our expertise lie in brand planning and brand activation.
We do thinking. And we think doing.
As comfortable delivering a brand strategy, positioning and point of view, through our own pragmatic planning process, as we are activating ideas in whatever channel best suits the task at hand.
Within our three centres of excellence; promotional, live engagement and shopper we have experts in their field who think their way through and implement outstanding campaigns on a daily basis. The real magic happens when we combine these talents, break down barriers and let Uninhibited Thinkers run rife across disciplines.



Connect


People


Clients

New Work

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New Work

Strongbow Dark Fruit

By INITIALS

We gave fans a chance to try exclusive Dark Fruit ice cream from our bespoke Strongbow fleet.

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New Work

Strongbow Dark Fruit

By INITIALS

We opened Dark Fruit Ink: a pop-up tattoo studio in Shoreditch for Strongbow Dark Fruit fans!

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New Work

Tropicana Essentials

By INITIALS

Tropicana launched their new Essentials range by brightening up commutes in Waterloo station

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New Work

SERIOUSLY

By INITIALS

Relaunch of SeriouslyStrong as SERIOUSLY with richsquisite, mellowonderous & smoothsational flavours

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New Work

McLaren Senna

By INITIALS

Global positioning for McLaren’s newest hyper car and a film celebrating the man that inspired it.

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New Work

The Famous Grouse

By INITIALS

Global activation platform celebrating everyday achievements - reasons to enjoy The Famous Grouse.

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New Work

Strongbow

By INITIALS

Helping Strongbow own the festival experience in epic style all summer long!

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New Work

Pepsi Max

By INITIALS

We were out supporting UEFA Champions League supporters in Cardiff for the weekend.

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New Work

Walkers

By INITIALS

In honour of this crisp/sandwich union we’ve opened the Walkers Crisp Sarnie Club!

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New Work

Quaker Oats

By INITIALS

In January we took to the road with Quaker to help people discover the power of oaty goodness.

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New Work

Dulux

By INITIALS

We helped Dulux build the award winning Green Building Council's Sustainable Stand at EcoBuild 2016.

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New Work

JEEP

By INITIALS

Check out our 'mobile first' live engagement experience – who will you choose : Batman vs Superman?

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New Work

JEEP

By INITIALS

A festival vibe at the UK's muddiest challenge! We elevated Jeep from other sponsors, giving Mudders an energetic boost when they needed it most.

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New Work

Cadbury

By INITIALS

A promotion where consumers didn’t know what they could win! Rich territory for a fully integrated activity from pack to pavement!

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New Work

Walkers, Doritos, Lays

By INITIALS

Acting as lead agency to design and deliver a UEFA Champions League ticket giveaway across 12 European markets as phase 1 of a 3-year programme.

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New Work

FIAT 500

By INITIALS

Launching a new model with an ambitious, newsworthy idea that makes motoring and lifestyle journalists take notice and consumers share content.

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New Work

The Gap Partnership

By INITIALS

Given a complete brand refresh, we took them in a new direction that creates distinction from the competition and lives up to their credentials.

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New Work

Fiskars

By INITIALS

Creating Global Toolkits, developing strategic shopper marketing insights and threading them through communications. We focus on customer journey

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New Work

Dave

By INITIALS

We collide live engagement stunts and social media to create multi-dimensional brand engagements that separates UKTV from other content providers

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New Work

Maynards, Bassett’s, The Natural Confectionery Company

By INITIALS

Daily prizes by entering a code from each pack online or via mobile. Winners can choose their own prize from 10 options.

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New Work

Dulux

By INITIALS

We filmed mums decorating their children's rooms. The website features the video, some early blogs and a chance to win an annual Merlin Pass.

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New Work

Peugeot 308

By INITIALS

A 360 degree driving headset, gesture recognition technology to feel the car’s lightness and a literally hair-raising ‘drive’ via a generator!

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New Work

Property Vision

By INITIALS

A strategic and creative project to refresh a specialist business aimed at high net worth individuals searching for quality properties.

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New Work

Dulux

By INITIALS

Giving inspiration for outdoor decorating, the app includes a colour project ‘Visualiser’, chats with other DIYers and even Met Office forecasts.

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New Work

Club Wembley

By INITIALS

A bespoke mailing tailored to Private Box prospects, including a mini video screen playing a message from football legend Sir Geoff Hurst.

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New Work

Gold Channel

By INITIALS

Strategic editorial planning and real time community management of social media, encouraging genuine brand engagement.

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New Work

Dulux

By INITIALS

Reactivating interest in the paints range with a selected stockists experiential event. Supported by local marketing, retail & channel promotions

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New Work

Sainsbury's Active Kids 2014

By INITIALS

An emphasis on healthy eating this year. New initiatives include a double value Ingredients Card and a chance to win your Wishlist.

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New Work

Walkers

By INITIALS

Creating engagement via playability including a staged ‘risk’ element with a higher than average chance of winning up to £50k.

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New Work

TREBOR

By INITIALS

Win Breathtaking Experiences every day for two months. The creative concept shows Trebor in the Taj Mahal, G Canyon, Rio etc for maximum impact.

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New Work

Miller Genuine Draft

By INITIALS

Exotically dressed 'Creatures of the Night' entertained 'Fun Seekers' at Halloween, delivering the brand promise and achieving brand engagement.

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New Work

NAKED JUICE SMOOTHIES

By INITIALS

Naked sampling now on, driving you online to win guaranteed prizes inc California for 2, grocery vouchers and bottles delivered to your office.

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New Work

CADBURY RANGE

By INITIALS

Unwrap Gold in a Cadbury pack & win tickets to the Games. Plus 1000 other prizes to be won every day. Campaign is already beating sales targets!

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New Work

Starbucks Discoveries and Frappuccino CPG products

By INITIALS

Two comprehensive shopper activation tool kits were developed to drive sales of Starbucks Frappuccino and Discoveries CPG products in EMEA.

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New Work

SUNBITES

By INITIALS

Sunbites Roadshow, raising awareness/trial. Your photo uploaded to Facebook to win loads of prizes. Free mini photoframe magnet, free goody bags.

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New Work

PEUGEOT 208

By INITIALS

A viral video - 300K views in the first week! Experiential, digital, promotional activity to come. A cross-agency launch campaign led by INITIALS

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New Work

Sainsbury's

By INITIALS

A comprehensive toolkit containing careers maps and info on retailing, to show students why they should consider a career with the retailer.

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New Work

The Big Lunch

By INITIALS

"What will you bring to the table?" INITIALS' theme for this year's Eden Project campaign to bring communities together over the Jubilee weekend.