Asked to develop a global creative activation platform that could inspire;
on and off-trade promotions, experiential events and sponsorships to drive
trial and awareness, we needed to implement for different consumer occasions
and local market needs. Our biggest creative challenge? We had to drop the
iconic bird, used in nearly all communication to date!
Different markets needed guidance from the brand team and tools to use,
but also wanted flexibility to make the communication as effective as possible
in their own markets.
We focused on celebrating everyday little achievements that give people a reason
to enjoy a glass of The Famous Grouse at the end of the day, bringing reality
moments and that touch of playfulness which is often lacking in the category.
An extremely versatile creative platform made it easy for markets to use or adapt
the material to their specific requirements, including on-going creative hotline for
bespoke occasions or channel activations.
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THE everyone needs a little inspiration sometimes GROUSE
Global activation platform celebrating everyday achievements, giving a reason to enjoy a glass ofTFG