Adidas 'Ready for Sport'
When COVID-19 prompted many brands to deliver monotonous messages of overcoming adversity, we saw an opportunity for adidas to deliver a more optimistic, motivational message.
‘Ready for Sport’ was a proactive idea put forward by Iris to adidas’ global brand team in 2020.
We wanted to help adidas create excitement for the return of sport and show that sport brings hope and joy.
Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.
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Adidas 'Ready for Sport'
We wanted to help adidas create excitement for the return of sport. Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.
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