Joan Creative



  • Advertising/Creative
  • Brand strategy
  • Integrated marketing


JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.

The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.




New Work

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New Work

The Cybersmile Foundation

By Joan Creative

Born out of a systemic rise of cancel culture, JOAN London created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of online harassment and spark a conversation about finding kinder ways to address problematic online behaviour.