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LOLA MullenLowe

Madrid https://lola-mullenlowe.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

LOLA MullenLowe is a creative agency based in Madrid, built from world-class international talent.

We live by the words "Crazy Ambition Makes Serious Things Happen". Because in a world where everything looks the same, it takes a crazy ambition to stand out.

Our secret is our Latin spirit and global reach. We have the passion, creativity, rebelliousness and fearlessness of Latin culture, blended with expertise in connecting the hearts of brands with the hearts of people anywhere in the world.

LOLA MullenLowe is ranked among the Top 10 European Agencies of the Decade in the Cannes Lions 2020 Report and named Best Agency in Spain in 2022 and 2023.

We are part of MullenLowe Global network (part of IPG), a creatively driven integrated marketing communications network, present in 55 markets.

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Insights

Magnum ice cream on creating new use occasions (Podcast episode)

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. Our Head of Planning, Camilla Facin, talks to Ben Curtis, Global Brand VP of Magnum, about what influences that behavior and the role of mental and physical availability.

Events