Lucky Generals

London http://www.luckygenerals.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

We are a creative company for people on a mission.



Connect


People

New Work

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New Work

Virgin Atlantic

By Lucky Generals

Virgin Atlantic has removed the requirement for colleagues to wear gendered uniforms. The crew now have the freedom to choose the uniform which best represents who they truly are. We brought this policy change to life, with 'Runway on a Runway'.

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New Work

Symprove

By Lucky Generals

Introducing... The Gut Couture Collection. Forget London, Milan and Paris, we're crashing the party with a new collection for people living with gut issues designed by Symprove and modelled by Lisa Snowdon. Bloating? Gas? Loo roll emergencies? The Gut Couture Collection has it

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New Work

Bed Head

By Lucky Generals

Bed Head, the cult 90s haircare brand, was previously only available in salons but will now be found on retailers’ shelves across the nation. To launch the brand directly to consumers for the first time, we developed the brand platform, Stay Headstrong.

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New Work

The Gym Group

By Lucky Generals

The Gym Group has a simple mission: to break down barriers to fitness for all. The first barrier to fitness we wanted to tackle with this campaign was 'gymtimidation'. Our solution was a music-led campaign which centres around a simple truth: we've all got a gym face..

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New Work

Alexa

By Lucky Generals

Amazon Alexa can now do pretty much anything you ask. But what if she could read your mind instead...?

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New Work

Sekonda

By Lucky Generals

The world of watches has become complicated and full of nonsense. From airbrushed actresses, to astronauts wearing their watches in space and ridiculous hashtags. We developed a platform for Sekonda that positions the beautiful simplicity of Sekonda watches as a strength.

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New Work

Amazon

By Lucky Generals

Our latest Christmas campaign for Amazon tells the story of a young woman who’s struggling with getting back to normal life. She is befriended by a neighbour, forming an enriching, heart-warming bond.