Lucky Generals

London http://www.luckygenerals.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

We are a creative company for people on a mission.



Connect


People

New Work

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New Work

Tik Tok

By Lucky Generals

In our first campaign for the platform, we bring to life the journeys the content can take people on, and illustrate how a simple search on TikTok can be the catalyst for enrichment.

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New Work

Ring Doorbells

By Lucky Generals

Knowing who’s at your door. Checking that Jeff the dog is okay when you’re not at home. Knowing that “intruder” is just a fox eating last night’s lasagne. There’s plenty to worry about when it comes to your home. Our campaign shows that Ring brings inner peace to those worries.

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New Work

The Co-operative

By Lucky Generals

The Co-op has been a member-owned organisation since its origins in 1844. We’re on a mission to help people understand the benefits of being a Co-op Member. Enter Gavin Pritchard, a.k.a. our ‘Proper Donut’.

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New Work

Yorkshire Tea

By Lucky Generals

There’s one bad thing about going on holiday. The disgusting tea, if you can even call it tea. The only way to have a proper brew abroad is to take matters into your own hands and ‘PACK YER BAGS’

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New Work

Speakers for Schools

By Lucky Generals

Lucky Generals has brought together a host hugely successful celebrities, media and business people together in a 360-degree campaign to support Speakers for Schools, the charity set up by Robert Peston. Its mission is to make work experience accessible for all.

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New Work

Gambleaware

By Lucky Generals

GambleAware came to us with an incredibly important mission: to create a society where everyone is safe from gambling harms. We’ve developed a distinctive brand world as well as a new brand platform, ‘Let's open up about gambling’.

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New Work

Napolina

By Lucky Generals

Think of tomatoes, olive oil and pasta as humble ingredients? Our work for Napolina will make you think again.

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New Work

By Lucky Generals

For the most indulgent Friday night sofa treat, forget mindlessly eating ice-cream or chocolate bars - There’s More To Gü! Our first brand campaign celebrates the layers of deliciousness in every ramekin. Grab a spoon and dive in…

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New Work

Virgin Atlantic

By Lucky Generals

Virgin Atlantic has always challenged the status quo. And that iconoclastic spirit is now more important than ever, as we enter an exciting new era of travel. So we've put it at the heart of the new platform we've developed for the brand: See the world differently.

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New Work

Amazon

By Lucky Generals

Our Amazon Christmas campaign tells a story that proves what we all know. Joy isn’t bought, it’s made. It was brought to life by Academy Award winning director, Taika Waititi.

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New Work

Symprove

By Lucky Generals

We kicked off 2023 with a digital campaign for Symprove featuring a spoof bowel counsellor, anal cyrstals (don’t try this at home, folks) and some common-scents poo candles. The work calls bullshit on new year fads by showing how preposterous they can be, and ensure that IBS

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New Work

Virgin Atlantic

By Lucky Generals

Virgin Atlantic has removed the requirement for colleagues to wear gendered uniforms. The crew now have the freedom to choose the uniform which best represents who they truly are. We brought this policy change to life, with 'Runway on a Runway'.

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New Work

Symprove

By Lucky Generals

Introducing... The Gut Couture Collection. Forget London, Milan and Paris, we're crashing the party with a new collection for people living with gut issues designed by Symprove and modelled by Lisa Snowdon. Bloating? Gas? Loo roll emergencies? The Gut Couture Collection has it

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New Work

Bed Head

By Lucky Generals

Bed Head, the cult 90s haircare brand, was previously only available in salons but will now be found on retailers’ shelves across the nation. To launch the brand directly to consumers for the first time, we developed the brand platform, Stay Headstrong.

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New Work

The Gym Group

By Lucky Generals

The Gym Group has a simple mission: to break down barriers to fitness for all. The first barrier to fitness we wanted to tackle with this campaign was 'gymtimidation'. Our solution was a music-led campaign which centres around a simple truth: we've all got a gym face..

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New Work

Alexa

By Lucky Generals

Amazon Alexa can now do pretty much anything you ask. But what if she could read your mind instead...?

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New Work

Sekonda

By Lucky Generals

The world of watches has become complicated and full of nonsense. From airbrushed actresses, to astronauts wearing their watches in space and ridiculous hashtags. We developed a platform for Sekonda that positions the beautiful simplicity of Sekonda watches as a strength.

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New Work

Amazon

By Lucky Generals

Our latest Christmas campaign for Amazon tells the story of a young woman who’s struggling with getting back to normal life. She is befriended by a neighbour, forming an enriching, heart-warming bond.