Lucky Generals

London http://www.luckygenerals.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

We are a creative company for people on a mission.



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BITE Articles

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Fuel Your Imagination

National Express celebrates the benefits of coach travel with those in the know

The new campaign from Lucky Generals highlights the value and convenience of National Express

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Fuel Your Imagination

Little Moons imagines a man filled with mochi

The new campaign from Lucky Generals celebrates the deliciousness of the ice cream snack

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Voices

Chloe Davies launches It Takes A Village Collective

The inclusion trailblazer is paving the way for accountable social impact with a pioneering study into the experience of Black Women in the creative industries.

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Voices

Tips for creating a truly practical policy

Building workplaces that support, champion and develop women takes time and effort.

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Voices

McCann London’s Regan Warner becomes Jury president for Gerety Awards

Warner brings together an all star female cast to judge creative work through the female lens in advertising

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Trend

Elevate your brand: make Social Impact your superpower

Lameya Chaudhury urges businesses to unlock the potential that comes with a renewed focus on social impact

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Voices

Lucky Generals celebrates a decade of creativity by supporting working class talent

Lucky Generals and Effie UK have teamed up to offer working class talent £10,000 worth of training

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Thought Leadership

Do brands need to do more to redefine value to consumers in the run up to Christmas?

With budgets for both advertisers and consumers tight, this year the onus is on value

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Fuel Your Imagination

Olivia Colman stars in campaign exposing pension-funded fossil fuels

The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis

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Trend

Co-op swerves flashy Christmas campaign in favour of cash boost for communities

The retailer’s festive push focuses on the ‘gift of community spirit’

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Thought Leadership

Did brands do enough to mark Black History Month?

As Black History Month draws to a close, industry leaders share their thoughts on brand involvement

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Fuel Your Imagination

Napolina campaign places product on a pedestal

The out-of-home campaign from Lucky Generals features a tin of tomatoes on a colossal Corinthian plinth

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Trend

Ring home security delivers ‘inner peace’ in debut campaign

The debut campaign from Lucky Generals highlights how Ring can help alleviate anxiety

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Hot Pick

Co-op donut highlights sweet member prices

The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing

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Hot Pick

Yorkshire Tea takes the brew abroad in dancefloor banger

The catchy song and accompanying music video from Lucky Generals underlines Yorkshire Tea is a summer holiday essential

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Fuel Your Imagination

GambleAware crushed billboard brings to life harms of gambling

The billboard created by Lucky Generals encourages conversations and aims to help break down stigmas.

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Voices

Celebs share their work experience stories

Speakers for School campaign from Lucky Generals aims to bring back work experience

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Thought Leadership

Have the creative industries failed to embrace the true opportunity of hybrid work?

We ask industry leaders to have their say on the future of creative work

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Trend

Be more flâneur

Cat Wiles on the power of slowing down

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Thought Leadership

Go Hug Yourself: Part One

The roll back in gender equality means that International Women’s day demands so much more than performative feminism.

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Voices

Building belief is key to creating more diverse work in 2023

Creative Director, Carl Shand, shares how he aims to inspire young Black creatives drawing on his own experiences.

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Fuel Your Imagination

Amazon's heart-warming Christmas spot delivers a message of joy

The campaign from Lucky Generals follows a father and daughter who make their own joy at Christmas.

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Thought Leadership

All I want for Christmas is ads

The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.

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Trend

Why we needed kindness in advertising this Christmas

In an uncertain world and an unforgiving economic climate, kindness has never been more important

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Voices

TimeTo film spotlights sexual harassment during the festive season

The release of the film from Lucky Generals makes up part of a campaign that encourages leaders to tackle sexual harassment and gives workers the courage to call it out

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Voices

Lessons from Virgin Atlantic on the power of real people

Sian Blackman, Account Director at The Diversity Standards Collective, on the power of putting people at the heart of your brand

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Voices

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Trend

How Virgin Atlantic are adapting to the new age of travel

Alice Mcginn on her experience creating Virgin Atlantic’s latest campaign

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Thought Leadership

How do you plan to elevate women in 2022?

In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.

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Trend

Amazon’s ad-splurge continues with Super Bowl slot

Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost

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Fuel Your Imagination

Co-op forgos festive slot to shed light on community fridge project

Lucky General helps the supermarket chain to spotlight food waste in live TV ad

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Trend

The BITE Christmas ad roundup

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

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Voices

Do agencies downplay research in favour of their own experience?

Uncomfortable Conversations Episode 3 analyses the damaging impact seeing the world through your own lens has on the industry’s ability to connect with diverse communities.

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Trend

How to look out for luck in 2021

In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.

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Fuel Your Imagination

Very Serious Partners take agency TikTok accounts hostage

With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.

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Voices

Overcoming Overwhelm

From making your own rules, to having an escape plan; ahead of next week’s Advertising Week workshop on Overcoming Overwhelm we asked the panel to share their advice.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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Voices

Don’t be a bystander to sexual harassment at Christmas

A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.

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BITE Focus

Super Bowl 2018: The joke’s on us

Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.

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Trend

Yeezy Does It

Putting music at the heart of your brand

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Trend

Reframe Your Offer

Disrupt the traditional purchase cycle

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Trend

Purpose Beyond Profit