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With budgets for both advertisers and consumers tight, this year the onus is on value
The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis
The retailer’s festive push focuses on the ‘gift of community spirit’
As Black History Month draws to a close, industry leaders share their thoughts on brand involvement
The out-of-home campaign from Lucky Generals features a tin of tomatoes on a colossal Corinthian plinth
The debut campaign from Lucky Generals highlights how Ring can help alleviate anxiety
The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing
The catchy song and accompanying music video from Lucky Generals underlines Yorkshire Tea is a summer holiday essential
The billboard created by Lucky Generals encourages conversations and aims to help break down stigmas.
Speakers for School campaign from Lucky Generals aims to bring back work experience
We ask industry leaders to have their say on the future of creative work
The roll back in gender equality means that International Women’s day demands so much more than performative feminism.
Creative Director, Carl Shand, shares how he aims to inspire young Black creatives drawing on his own experiences.
The campaign from Lucky Generals follows a father and daughter who make their own joy at Christmas.
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
In an uncertain world and an unforgiving economic climate, kindness has never been more important
The release of the film from Lucky Generals makes up part of a campaign that encourages leaders to tackle sexual harassment and gives workers the courage to call it out
Sian Blackman, Account Director at The Diversity Standards Collective, on the power of putting people at the heart of your brand
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
Alice Mcginn on her experience creating Virgin Atlantic’s latest campaign
In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.
Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost
Lucky General helps the supermarket chain to spotlight food waste in live TV ad
In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.
Uncomfortable Conversations Episode 3 analyses the damaging impact seeing the world through your own lens has on the industry’s ability to connect with diverse communities.
In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.
Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.
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