Future of Finance Webinar

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About this event

This is your opportunity to get to know the next generation of financial services customers: The 18-35 year olds with a lifetime of lifetime value yet to reap. There’s so much more to them than meets the eye. Come join our panel of experts from across the financial services industry as we discuss five new segments that will make you look at this generation in a whole new light.

This free event, in partnership with Creativebrief, follows the release of new research from Mr. President quantitatively and qualitatively exploring those that see themselves as “financially engaged”.

Whether you work in the finance industry, or are just simply curious about how to better segment and understand your target audience, this event is sure to be of interest. Register now and secure your spot!

Speakers

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AJ Coyne

VP Marketing Monzo

AJ recently joined Monzo where he took the reins as VP Marketing, he brings a wealth of Marketing experience and knowledge with him.

Before joining Monzo, AJ was VP Marketing at Klarna and was instrumental in the companies growth. Coyne helped Klarna hit the milestone of 150 million users worldwide with creative campaigns featuring Snoop Dogg, Lady Gaga and Paris Hilton. Prior to this, he led marketing for The Lion's Share (cofounded by the United Nations Development Programme) and was instrumental in both its creation and success, helping the fund secure support from Gucci, Mars Inc, Cartier and other partners.

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Charlie Carpenter

CEO Creativebrief

Under Charlie’s leadership, Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work.

Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’.

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Naomi Dunne

Head of Strategy Mr. President

With almost two decades creative agency experience, Naomi has worked on almost every category - but she has a particularly in-depth understanding of financial services. From launching fin-tech disruptor Zopa into ATL comms to helping traditional institutions Aviva, Goldman Sachs and Barclaycard navigate content and social media, she has a diverse perspective on the industry.

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Nicky Mackrell

Director of Brand Marketing NatWest Group

Nicky joined NatWest Group in September 2021 as the Brand Marketing Director. She leads brand strategy and management, campaigns, partnerships and events. Most recently she’s lead the commercial partnership with Team GB and the launch of their campaign leading up to the Paris 2024 Olympics. Nicky has a lustrous career in brand and marketing, having worked across a range of industries and geographies on both client and agency side having worked at Centrica, Barclays, Vodafone and The Brand Union. Brand in particular has been a common thread throughout her entire career and she’s incredibly passionate about it.

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Jasper Martens

CMO PensionBee

Jasper Martens is the Chief Marketing Officer of PensionBee, having joined the company in 2015. He is responsible for marketing across the business and brings extensive multichannel marketing experience to PensionBee, gathered over 15 years working in financial services and digital agencies. Jasper advises various early stage companies such as Sprive and Tuza.

Prior to joining PensionBee, Jasper was Head of Marketing and Communications at small business insurance provider, Simply Business and advised other fintechs such as Superscript on their making strategy. Before moving to London, Jasper ran his own online marketing agency which he founded in the Netherlands.

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Dr. Michael Anton

Head of Insight Mr. President

Coming from an academic background, Dr. Michael Anton brings a studious rigour, and passion for research to his role as head of insight at Mr President, which he's held since 2016. Helping clients like Metro Bank, Stonewall, BetVictor, Freesat and Herbal Essences with measurement strategy, insight generation and brand planning.

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