Mr. President is an independent creative agency with a focus on building Brand Defining Ideas.
We believe that brands are at their most powerful when they speak and act as one. The more focused we make a brand, the more potent it becomes. And the more potent it becomes, the more impactful its work will be. It is our mission to help clients unify all aspects of their business; because in the cacophony of today’s market place, it is simply not enough to just talk the talk, brands need a purpose that enable them to walk the walk.
For Stonewall's 30th birthday, we used the famous Stonewall star to highlight 30 of the charity’s most-notable moments of equality over the last 30 years. The incredible Sir Ian McKellen, Stonewall co-founder, also showed his support by narrating an emotional spoken-word piece.
Flavoured whisky. It’s a thing. Having already launched Brasil, Ballantine’s first flavoured whisky, we continue to shake up the global whisky market with Ballantine’s Passion. We're bringing to life how the night transforms when Ballantine’s Passion is added to the mix.
Etihad Airways teamed up with Visit Britain to celebrate its Sydney to UK flights, by taking Australians on a tastebud tour of the greatest culinary destinations in the UK. In our series of 3 mini films, we travel to London, Manchester and Edinburgh to explore unique cuisines.
We tapped into Harry Redknapp's penchant for giving his own brand of advice to fellow “I’m a Celeb” contestants and imagined a new voice-activated service where Harry could do that for everyone. Three commercials went live nationwide on TV, VOD, social media, and radio.
Traffic. Brexit news. That person speaking too loudly on the phone. You don’t need a new meditation app to tune out the noise of everyday life. You need Bach to Bach hits. We helped Classic FM - the original home of classical music - get the message out with a new OOH campaign.
We built on our ‘Unbelievably Good’ Brand Defining Idea for Freesat with our new campaign ‘Welcome to TellyFest’. The ad is set in a fictional fan convention that brings together an eclectic mix of super fans, dressing up as their favourite characters from TV.