There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence