Relaunching a revolutionary Insurtech tool toward Series B funding.
- 5x
- increase in website conversions
- 10x
- increase in high value leads
- 290%
- increase in PPC conversion
The Present Works team provided expert consultancy to Loadsure - carefully guiding us through the process of discovery, design and implementation; educating themselves on our unique business and constantly making intelligent recommendations on refinements ongoing. They are an integral partner to Loadsure.
Joseph Walker, Global VP of Marketing
The Challenge
In 2022, Loadsure were at a pivotal point on their growth journey. They needed to reposition their brand to build a perception that aligned with their ambition and a marketing function that satisified their a venture backed growth trajectory in the tired world of Freight insurance.
A comprehensive set of verbal and visual identity guidelines.
An aesthetically beautiful but high-performing website.
The Approach
With the help of brand workshops and a brand strategy process we were able to build a verbal and visual identity that aligned perfectly with the vision we developed with the Loadsure leadership team. One website later we were ready to launch. By integrating with the internal team to gain deep subject matter knowledge we were able to produce a marketing strategy and integrated content plan that would satisfy Loadsure's sales objectives.
The Outcome
The brand identity is meticulously outlined verbal and visual identity guide, equipping Loadsure with a set of communication tools that establish them as a pioneering and leading brand. This clarity and consistency cut-through in an industry historically unfamiliar with disruption. This has resulted in a refocused and premium feeling website that has reduced wasted leads and non convertible traffic. Execution of a content strategy has increased Loadsure's authority and brand sentiment, while driving traffic to the site and implementation of a high-performance PPC strategy sees Adwords responsible for the greatest number of leads per month. Over time we have significantly reduced the CPA and increased conversion by almost 300%. We continue to work with Loadsure as they approach a Series B funding stage.
About Loadsure
Loadsure® is the InsurTech solution to the global underinsurance crisis. They combine ground-breaking tech with incomparable industry expertise, and have developed a revolutionary product that delivers accurately-priced freight insurance in just 40 seconds.
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Relaunching a revolutionary Insurtech tool toward Series B funding.
Since 2021 Present Works has been working with the Global VP of Marketing at Loadsure to rebrand and relaunch the business for their next period of venture backed growth.
