Nando's Advocacy

Driving brand relevance & credibility among Gen Z.

The Challenge

Place Nando’s at the heart of Gen Z culture in a way that was meaningful and authentic to the brand.

The Approach

To fan the flames of authentic love for the Nando’s brand and fuel the world of popular culture with PERi-PERi chicken.

The Solution

For the past 13 years we have worked with Nando’s to set-up and manage an exclusive list of high-profile talent via a pioneering (and much-copied!) programme that rewards talent with what they love most, PERi-PERi. Be it Ed Sheeran’s ode to Nando’s (Nando’s Skank) or ASAP Ferg devoting an entire song to the brand, Nando’s cultural cache has been earned through an influential network of artists and Nando’s commitment to supporting emerging talent. Alongside this, the programme facilitates campaign collaborations – including a recent homage to Adele, sauce collab with Jadon Sancho and an ATL Delivery campaign with Perrie Edwards, Anthony Joshua and Roman Kemp.

talent relationships created and maintained
advocacy led campaigns executed
420 pieces
of talent coverage achieved
talent social posts
social reach


Nando's Advocacy

Driving brand relevance & credibility among Gen Z.

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