The PrettyGreen Group is an award-winning collective of Creative Communications agencies. Delivering Less Ordinary Creativity for Less Ordinary Returns. For Brands wanting out of their comfort zone.
PrettyGreen was founded out of Red Bull’s London HQ. The ultimate brand builder, Red Bull, gave wiiings to the agency’s proposition and ambition.
Today we still carry the Red Bull DNA, believing that brand campaigns should strive to use creativity not only sell but also to... Be additive… Entertain… Solve problems… Shape opinion.
We believe creative communications is at the heart of creative marketing. Because generating PR is the proof that people are actually talking about a brand. It’s the verification that people actually care. PrettyGreen’s defining mantra is to deliver ‘Less Ordinary’.
Our Less Ordinary communications incite meaningful campaigns for brands, so that they better connect with their audience for commercial return.
We deliver Less Ordinary PR for leading tech, sport, entertainment, youth and lifestyle brands, including Nando’s, Audible, Snapchat, Pantene and Hasbro. We have five specialist teams that make the magic happen; Planning, PR, Studio, Influencer (What They Said) and Experiential (with our sister experience agency, The Producers).
Using social listening to find the biggest fans, PrettyGreen created fame driving moments with personalised Hasbro Games. After spotting cleaning influencer, Mrs Hinch playing Cluedo, the team turned the Cluedo Mansion into Mrs Hinch's home, resulting in 2.1m social reach.
To launch Pantene’s Power Duo Day and Night Serums, PrettyGreen launched the #OvernightBeautyReset trend on TikTok which saw Gen Z content creators showcase their overnight beauty reset transformation and feel the power of great hair; delivering over 3B views.
To address the injustice in the lack of significant black figures from history immortalised as statues, Tukwini Mandela revealed SnapChat’s new AR lenses in Trafalgar Square. The AR Lenses bring black stories to life and reveal the hidden black history that is all around us.