Not Normal: Matt Loudon’s Recipe for Success

Business Objectives


In this interview, Matt Loudon discusses the ins and outs of Recipe’s evolution, the significance of its ‘Not Normal’ ethos, and the indomitable spirit that has been the agency’s hallmark since its inception. He talks about groundbreaking campaigns, the development of fresh talent, and how they do things differently. The conversation provides insight into what makes Recipe such a durable force in such a tumultuous industry.