Recipe

London https://www.reci.pe/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

Normal work is never as effective as you’d hope, and making work in the normal way is never as efficient.

At Recipe we’re not normal. We didn’t start in the normal way. We don’t make work in the normal way and we don’t make normal work.

No outsourcing. No losing control. No wastage. No hierarchy. No egos.

We're an independent advertising agency, made up of strategy, creative, media, content, social and digital teams, all under one roof. Giving brands what they need to win, competitively, collaboratively and at speed. Proud to be ranked as a top 4 independent creative agency, and number one integrated independent in Campaign's School Report. Purveyors of Not Normal work and working. Launching, relaunching and evolving brands since 2004.



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BITE Articles

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Trend

The biggest (digital) divorce of the decade

UMG and TikTok battle as audiences continually change the ways they interact with music

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

Industry leaders must help to create an environment in which creativity can thrive

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Thought Leadership

Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?

In a season of excess, industry leaders consider how to keep sustainability top of mind

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Voices

Recipe launches earthquake appeal

The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey

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Voices

CALM hides an important message in DanTBM’s YouTube video

Recipe helps raise awareness around mental health for CALM with the help of YouTube gaming star

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Trend

“Get it Right This Christmas”

Afrocenchix teams up with Recipe to launch the first afro hair ad to air on British TV this Christmas

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Fuel Your Imagination

Plans are back: BT welcomes flm fans back to the cinema with content series

The campaign, which runs exclusively in cinema, will promote the UK’s first unbreakable home wi-fi, which is backed up by EE.

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Trend

Not ‘who’ but ‘what’, won big at Cannes this year?

This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’

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Interviews

Matt Waller, Creative Director, Recipe

"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."

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Hot Pick

Recipe

Coca-Cola

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Trend

Need for Speed

In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?

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Hot Pick

Recipe

Smartwater