We’re called Red Consultancy because we offer creative colour and decisive action. Clients tell us that what they value most about us is that we see the big picture and we always make a difference.
To launch PS5, PlayStation took over Oxford Circus, transforming the traditional circle roundels into squares, triangles & crosses, the classic shapes of the Playstation controller. The campaign has taken the internet by storm & established PS5 as THE entertainment launch of 2020
GP cancer referrals have dramatically decreased in lockdown. For Breast Cancer Awareness Month, we created a 'TitTok' - to encourage viewers to check their breasts & pecs more frequently (68k TikTok views). Content helped Avon more than double their fundraising target this year.
Getting back to normality post lockdown has been difficult for many, especially for parents with young children. We’ve been working with Pom-Bear and parenting influencers to provide some handy tips for re-socialisation & confidence. Campaign reach of 6million to date!
For the UK activation of Adobe’s global Photoshop Heroes we recruited creatives to produce visual tributes to key workers. These incl. ‘Hometown Hero’ – supermarket worker Paul and ‘Underground Hero’ Ian G - London tube driver. 13k Twitter impressions & 3.2k Facebook reach TD.
Like COVID-19, domestic abuse knows no boundaries. Red worked with Avon and Refuge to petition governments to prioritise at risk women & children during the pandemic, and ask the public to share the vital #IsolatedNotAlone message. 31 pieces of coverage secured with an 11.5m OTS
This Girl Can
Ahead of International Women’s Day 2020, Red helped break down barriers that women face in getting active, by launching This Girl Can’s partnership with the running club on Saturday, 7th March. Blanket UK media coverage resulted in 10,000 more women at the Park Run events.
For Breast Cancer Awareness Month Avon asked social media giant Instagram to liberate the female nipple on the platform. The aim: trigger mass conversations around breast health and drive women to take a 'Breast Break' and check themselves on a more regular basis.
Red's latest campaign launching mobile tech brand HONOR's latest flagship device HONOR 20 Pro, used street art to visually represent generational misperceptions around young people’s use of smartphones, and helped get the UK #SwitchedOn around youth stereotypes.
To support Gumtree’s new Neighbourhood’s Good creative and build the brand locally, we uncovered the new borrowing habits of neighbours and brought this to life via Neighbourhood Starter Packs of the most (surprisingly) popular items for key media and lifestyle influencers.
With the decline of the ‘fly & flopper’ and rise of the ‘holiday explorer’ mindset, Red created an awareness campaign to encourage Brits to seek professional health advice before travelling. Social engagement and web traffic exceeded expectations, alongside high profile editorial
Post #MeToo, Totaljobs’ research revealed that 76% of us want to see an end to physical contact in the workplace. The ‘Rules of Engagement’ research was covered in eight national newspapers, trade and broadcast media, and led to a debate on ITV’s Good Morning Britain.
Gin lovers unite! We launched its first ever limited-edition Hendrick’s Midsummer Solstice Gin! Obliterated by flowers, a number of experiential, shareable floral phone box portals were unveiled across the UK, leading to widespread earned and social coverage
Based on insight that taste is heightened when you can't see...we created an unusual experiential to launch new YES! snack bars. The blindfolded eating experience - based on the bar's ingredients - delivered earned editorial, influencer engagement, social content & sampling opps
Is a Big Mac® with bacon, still a Big Mac®? When McDonalds changed the iconic burger for the first time since it was created, we led an influencer campaign with Harry & Jamie Redknapp, Caroline Flack & Rylan - securing 203 pieces of coverage, 207m editorial/social OTS & much more
From Pop Stars to Social Stars to Her off the Telly we made sure everyone wanted a tin of Quality Street with their name on it. Our earned influencer programme drove almost 100 social posts delivering 72 million follower reach. Helping make Quality Street No 1 at Christmas. Tasty