We helped Walkers reignite the nationwide #CrispIN or #CrispOUT debate by partnering with independent sandwich shops across the country to bring bespoke crisp sandwich menus, including one by London-based ‘sandwich guru’ Max Halley that featured a Monster Munch Sandwich for lovers of pickled onion. The campaign itself gained 120 pieces of coverage including a mention on ITV This Morning, not to mention an OTS of 6.8M!

We worked with two influencers, Joe Swash and Vicky Pattison, who attended their local shops, and brought the conversation onto social with their content. Overall, their stories and reels gained over 1.6M impressions, and nearly 755k interactions.