Weber Shandwick x That Lot

London https://webershandwick.co.uk/

Disciplines

  • Brand strategy
  • Public relations (PR)
  • Social

About

We believe that what is most valued and most enduring isn’t simply given, or bought – it’s earned.

And when it comes to brands, this is no different. In a world of complexity, convergence, media fragmentation and apathy; to earn value, you have to contribute value.

Introducing Weber Shandwick x That Lot. Combining creativity, cultural relevance and media and social expertise we exist to solve any brand challenge across the earned spectrum – from content to events to influencers to press office. So whether you need to earn attention, column inches, likes and shares, brand love, more eyeballs, more fame and ultimately more sales – we have the expertise to make it a reality.

As key parts of The Weber Shandwick Collective, we are the world’s leading earned-first network. So let’s discuss why earning your way is the only way.



Connect


People


Clients

New Work

Read more
New Work

Love Canned Food

By Weber Shandwick x That Lot

Educating the importance of canned food when it comes to cost, convenience, versatility and taste. Working with nutritionists at Manchester Metropolitan University - our research proved that canned food was just as good as fresh food and tastes even better in some cases.

Read more
New Work

Ancestry

By Weber Shandwick x That Lot

Tapping into the predictions and trends of baby names, Ancestry conducted research on the top inspirations for choosing baby names, from old age traditions to modern day choices. The story achieved national and consumer coverage, including lifestyle publication, Cosmopolitan.

Read more
New Work

Royal Society of Chemistry

By Weber Shandwick x That Lot

We brewed up a global story with the Royal Society of Chemistry, to launch Steeped. Scientifically answering what makes the perfect cup of tea, the story got coverage in nationals and broadcast outlets, with the U.S. Embassy & UK Cabinet Office issuing a response.

Read more
New Work

Corona Cero

By Weber Shandwick x That Lot

A milestone press conference for AB InBev, announcing Corona Cero as the first-ever beer sponsor for the Olympic Games. Broadcast interviews with key stakeholders, delving into their commitment to responsible consumption around the sport and the non-alcoholic category.

Read more
New Work

eBay

By Weber Shandwick x That Lot

Marking the announcement of eBay's partnership with Love Island All Stars, we secured fifteen 1-1 styling sessions with eBays pre-loved stylist, Amy Bannerman, resulting in a series of feature coverage with key lifestyle and fashion media.

Read more
New Work

eBay

By Weber Shandwick x That Lot

Festive media & influencer event to shine a light on anticipated interior trends for 2023. We hosted a Prep the Home for Christmas event. Guests took part in workshops hosted by content creators Zeena Shah & Paula Sutton, while learning to be more considered on festive

Read more
New Work

Beck's

By Weber Shandwick x That Lot

Using AI tools such as Chat GPT and Midjourney, Becks created a beer with AI to celebrate its 150-year anniversary. AI created the recipe, product name, design and event advertising campaign. 450 beers we made available in UK, Italy and Germany and sold out in 27 mins.

Read more
New Work

eBay

By Weber Shandwick x That Lot

Diners were treated to a 12-plate tasting menu of which all dishes were cooked using only refurbished air fryers. We worked with the self-proclaimed “Air Fryer King”, Nathan Anthony, to highlight the value and quality of refurbished kitchen technology.

Read more
New Work

We Are Undefeatable

By Weber Shandwick x That Lot

Freedom To Move encourages people with long-term health conditions to be more physically active through inspiring home workout videos. The campaign launched with a bang through TV appearances and radio interviews for Bill Bailey - who even dusted off his dancing shoes!

Read more
New Work

Pinterest

By Weber Shandwick x That Lot

A modern reimaging of the British high street, this two-day pop-up featured inspo across beauty, food and lifestyle. We secured coverage across consumer and marketing trade publications, with highlights including SheerLuxe and Campaign.

Read more
New Work

Campaign Against Living Miserably

By Weber Shandwick x That Lot

Strictly Judge and CALM ambassador Shirley Ballas hung up her dancing shoes to take on her fear of heights for her Skyathlon challenge, all to raise money in memory of her brother. We secured hundreds of pieces of coverage across national news and broadcast.