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Truant

London https://www.truantlondon.com/culture

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Creative production

About

Truant is a new era creative company, bringing maximum attention to brands through advertising and music.

Fully independent and a Campaign Magazine Top 50 agency, with a unique approach that puts music at the heart of much of its work.

Truant has worked with some of the world’s most iconic brands, including PizzaExpress, Pepsi MAX, Royal Caribbean, Virgin, Barclays, Miral, Qatar Airways, Rakuten, and ITV, and has twice won Campaign’s Best Places to Work award, as well as BIG, British Arrows, and D&AD awards.

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Case Studies

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Case Study

Recycle Your Electricals

By Truant

We were tasked by Material Focus to change people’s behaviour and to get them to stop binning their electricals and start recycling them instead.

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Case Study

Reigniting an Icon

By Truant

There aren’t too many brands that can lay claim to transforming a nation’s food culture. But that is what happened back in 1965 when Peter Boizot brought back tales of hospitality and peasant food from Naples and launched the first PizzaExpress, introducing to the UK the idea of

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Case Study

A Decade of Busting the Myths About Cruising

By Truant

Since we first started working with the brand, the primary challenge has been to overcome the stigma associated with Cruises and help drive re-appraisal.

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Case Study

When Pepsi Refreshed Christmas

By Truant

In a world where the connection between Coke and Christmas has been made, and where Pepsi MAX will be outspent in media by a region of 10:1, we set about to find a way of helping the brand punch above its weight and steal share from Coke around the world.

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Case Study

Moving Bupa from Illness to Wellness

By Truant

Bupa, once the poster child for innovation and modernity in healthcare, had lost its way. They needed a step change, to create a world that repositioned the brand in a way that was more in-tune with modern healthcare customers.

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Case Study

Giving a Global Research Platform a Voice in Culture

By Truant

GWI (formerly Global Web Index) had recently gone through an extensive rebrand, with a view to creating a brand world that is fit for purpose given the spectacular growth the business has experienced and its ambitious plans for the future.

  • Archived Case Studies