Disciplines
About
We are a creative agency for a world where no one is normal.
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New Work
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New Work
Arsenal FC
By Weirdo
20 years ago Arsenal went 49 matches without ever losing a game. Our brief was to take this history and create new relevance with a younger audience. So, we found 49 supporters, each born on one of the 49 matches. Now 20 years old, they represent a generation born invincible.
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New Work
Arsenal FC
By Weirdo
Celebrating North London’s global cultural impact for Arsenal's latest kit launch. Our youth-focused campaign is designed to amplify boundary-pushing musicians from the club's local area and features cameos from a host of famous faces from across TV, film and music.
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New Work
Arsenal FC
By Weirdo
To launch Arsenal's new 00s-inspired Retro Collection, we parachuted in former player Ray Parlour as the club's new Creative Director. We released a behind-the-scenes mockumentary on the same morning we opened a pop up store in Soho, with queues down the street.
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New Work
Arsenal FC
By Weirdo
Arsenal were launching their Away Kit whilst on tour in the USA, and tasked us to celebrate overseas supporters without alienating UK fans. We created a fictional faraway neighbourhood called Little Islington — a mix of North America and North London. The result: record sales.
