BITE Insight

Everyone has their own, carefully curated, soundtrack. The songs you put on when you are striding along the street, singing in the shower, or relaxing on a Sunday morning. These songs induce nostalgic flashbacks to holidays, parties, people.

It is these associations that Amazon Music Unlimited and Above + Beyond have tapped into with their latest campaign, Moments.

Celebrating the everyday moments in life through music, the global campaign is both online and offline. The short videos and radio ads are snapshots of reality, providing perfectly illustrated soundtracks for every occasion.

The campaign matches well-chosen songs to particular moments. These range from a cat causing havoc in the bathroom (Sex Pistols - ‘Anarchy in the UK’), to kids enjoying ice cream (Depeche Mode - ‘Just Can’t Get Enough’) and a happy dog enjoying a sunny drive (Avicii - ‘Levels’).

The campaign encourages people to listen to music more, and to integrate it into their everyday life. It demonstrates that there is, truly, a song for every occasion. The possibilities for the ad are as endless as Amazon Unlimited’s library, so, as the ad decrees, finding the perfect soundtrack has never been easier.