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Tesco Mobile and BBH London use humour to showcase the network’s connectivity

‘It Pays to be Connected’ reaches consumers with relatable circumstances

Jeevan Georgina Hammond

Editorial Assistant Creativebrief


Tesco Mobile

Tesco Mobile has launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH.

BBH London, London

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