creativebrief: How has your career path led you to Studios?
Andy Hewitt: I graduated my education in the agency, brand, tech, and startup world with a need to fix what I could see wasn’t working within the creative industry.
I got the right people together to help realise that ambition through Studios.
creativebrief: What is your primary focus?
Andy Hewitt: Easy: To progress creative culture.
As an industry we have the ability to make the world a much more creatively accessible and interesting place. So everyday, in everything we do, we are working to help brands and agencies realise the commercial benefits of aligning with culture in a sustainable and mutually beneficial way. Simply put, the more brands we help realise this through adopting our approach, the further we can progress culture.
creativebrief: Why did you choose a career in marketing?
Andy Hewitt: I have always been fascinated with people and what motivates them. What is amazing is we are in a period where the marketing that used to motivate people doesn’t work anymore. Finding the solution to that and making it work for everyone is what is keeping me in.
creativebrief: What’s unique about Studios?
Andy Hewitt: Studios offers an end to end solution for lifestyle brands to align themselves with cultures effectively and efficiently.
Other people claim this but only we have the tools and networks of people/services needed for this to work.
We have the relationships and credibility within the cultures, creators, communities and channels alongside a real understand of the commercial and operational demands of brands. Only we approach projects balancing value for everyone involved, so everyone wins.
creativebrief: What do you think makes a successful career in marketing?
Andy Hewitt: I don’t view success being restricted to a career or industry. It’s about knowing what’s important to you and finding a way that allows you to achieve that whilst paying the bills. The traits of people who are successful in my eyes are those who:
- Don’t accept what’s established as the only way.
- Don’t just talk about it. Commit and do it.
- See failure as learning and then evolve.
- Know where they will and wont compromise.
- Positively influence others to buy in and help.
- Take time to help others not just themselves.
creativebrief: And who is a great example of this?
Andy Hewitt: Bowie, Musk, JayZ, Branson.
creativebrief: You’ve just graduated the Marketing Academy; what were the highlights?
Andy Hewitt: The relationships I built with people I wouldn’t normally get to meet. Namely the other guys on the programme.
I learnt so much about and from inspiring people on a human level. People like James Brett, Robert Senior, Simon Bitcliffe the list goes on.
creativebrief: What has been your agency's best work in the last year?
Andy Hewitt: From a non-commercial perspective I am proud of all the great things we achieved with Gather.ly which is one of our channels. In particular the collaboration with APN which brought the skate brand together with illustrators to create products and people to raise awareness of the culture. The party wasn’t half bad either.
For Commercial work annoyingly we cant show you as it hasn’t launched yet but we did some amazing work with creators across Europe for Canon. A sneak peak and what we did last year is in our showreel.
creativebrief: Industry wide, what work has excited you most this year?
Andy Hewitt: Everything Rapha do is bang on. As a brand they get cultural marketing right. Every touchpoint and experience will be looked back on as a best practice to how this is done. They know and care about progressing their culture.
The live in levis project that MC Creative (Monsterchildren) did is again another example of how to authentically engage real people and creatives.