Rufus Leonard have been appointed by Lloyd’s of London, following a competitive process run through creativebrief.com. The agency are known for partnering with ambitious organisations, solving complex problems and transforming the brand experience with innovative solutions.

Tasked with retaining the brand’s position in the global insurance landscape, and building on existing promotion of the brand within the market, Rufus Leonard will be working on world class global brand and marketing collateral, campaigns, and strategies. Bray Leino and gyro also reached the final stage of this process.

Lloyd’s is almost exclusively a B2B targeted business, operating in over 200 territories worldwide, providing specialist insurance and reinsurance services. The business has grown over 325 years to become the world’s leading insurance platform.