Alice Date is Group Sustainability Manager at Talon. Alice Date joined Talon following four years in Australia at the transformation consultancy firm, EY, where she supported the implementation of sustainable practices through strategy development and reporting. Alice is focused on embedding Talon's global sustainability strategy across the business, building awareness of sustainability in and outside of the business and contributing to global industry working groups such as AdNetZero, GARM and IPA Climate Action.
Lucy Baumgartner is Effectiveness Manager at Talon. In her role, Lucy contributes to building a strong culture of effectiveness and has helped to transform measurement from an add-on to a key client focus. With an analytical and client-centric approach, she has embedded the sustainability measurement framework into client research studies.
By Alice Date and Lucy Baumgartner
Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home
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