Business Director at Incubeta NMPi, Amy has over 10 years’ experience in the retail industry working on UK and international multi-channel campaigns with brands such as Next, Lipsy, French Connection and Dr Martens; as well as over two years at ITV Studios creating digital strategy for world-leading productions, alongside leading the development of the user experience for ITV Studio's online platforms and apps.
By Amy Jackson
Amy Jackson, Business Director at Incubeta NMPi on the importance of influencer marketing beyond the realm of social media to create an online shop window with the same potency as physical displays.
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