Ana set her heart on a job in advertising while studying Philosophy at university. Acing a module in Aesthetics and failing one in Logic probably contributed to that decision. In the past decade, she has worked for brands such as Samsung, Carphone Warehouse, Baileys, Sensodyne, KIND Snacks, and most recently The INKEY List, always falling for her own marketing and becoming a true fan of them all. She thinks of herself as a solid client partner, always pushing for the best strategic and creative work for both client and agency. She resides in a small flat in Stoke Newington with her Alexa, from which she currently works, eats, sleeps, binges, Joe Wickses, and plays guitar.
By Ana Saffer
Ana Saffer, Account Director at IMA on the importance of peer-to-peer brand advocacy and why The INKEY List launched in the UK with 11 of the brand’s superfans as the face of the campaign.
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