Björn Thorleifsson

Head of Strategy & Research amp


Bjorn Thorleifsson is the Head of Strategy & Research at amp, one of the world’s leading sound branding agencies. He has a background in psychology, sound-engineering, and consumer behaviour and studied at Goldsmiths, University of London under the supervision of Prof. Dr. Daniel Müllensiefen, co-director of the MSc in Music, Mind, and Brain and one of the leading authorities on the subject of how music affects us all.

After finishing his studies Bjorn wanted to shift his focus to the practical applications of music and psychology to the “real world.” Specifically, music’s influence on consumer behavior, marketing, and employee well-being. Among many things at amp he is responsible for the coveted yearly Best Audio Brands ranking, the first of its kind study, measuring how effective brands are in using sound.

More from Björn Thorleifsson


Playing around with sounds – Branding lessons from the video game industry

By Björn Thorleifsson

How taking inspiration from video games can help brands craft their own sonic brand

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