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Consumers want brands to be more human
A roundtable held by WePioneer underlined that now is the time to put human connection at the heart of marketing.
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Bryony Simpson is founder and CEO of WePioneer. She has worked in the industry for over 20 years, previously working for Landor, Maybourne Hotel Group and as an independent consultant. WePioneer is a brand and creative consultancy that specialises in working with experience-led brands. They work in luxury, hospitality and ecommerce, for brands such as InterContinental, Holiday Inn and Yawn.
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