
Ageism is an issue, and we’re part of the problem
The creative industries must do more to combat ageism or risk alienating a key demographic
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Corinna Field has over 15 years’ experience in PR, starting in Dublin where she worked for Fleishman Hillard, whilst throwing herself into all the Emerald Isle had to offer, until she left to travel the world solo.
Arriving in London, she worked for top agencies including Frank, Borkowski and Hope&Glory.
Experience includes the relaunch of Laura Ashley, growing lululemon in the UK, heading up the VIP lounge for V Festival, and running the Virgin Media’s Shorts competition.
She met co-founder Ellen Durrant at Hope&Glory (their relationship cemented by a ‘Holiday Hypnosis’ campaign for Virgin Holidays with Paul Mckenna). They launched Red Lion in March 2020 with two months-old babies in tow, and the world went into lockdown two weeks later.
Despite this, they thrived, and their portfolio now includes Habitat, Laura Ashley, Campari, Argos, Shaken Udder and many more.
Her claim to fame? Being the late, great June Whitfield’s body double back in the noughties…
The creative industries must do more to combat ageism or risk alienating a key demographic
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