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Fallout is the best example of how to use gaming IP to fuel a flywheel
By Dan Salkey
Small World’s Dan Salkey underlines the breadth of opportunity that gaming IP has to offer
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Dan Salkey is Strategy Partner at °Small World, a creative consultancy that curates unique creative super teams for every brief.
As a result, they have a roster of unorthodox creative talent, perfect for building brands which entertain and steal Share of Voice.
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Entertain or die to garner audience attention
By Dan Salkey
Dan Salkey shares how Vacation Inc. follow an entertain or die strategy through the line in a challenging media ecosystem
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