Dave Lawrence, Brave

Planning Partner Email Dave Lawrence, Brave

About

Dave has over 25 years of strategic planning experience working with blue chip companies on advertising, brand positioning, market segmentation, brand identity, retail marketing and NPD. Dave has a passion for understanding consumers, eliciting insights that can be leveraged for the commercial advantage of brands. His commercial and strategic skill sets have been honed across a range of different client-side and agency planning roles. The first half of his career was forged on the client-side at SC Johnson, Nestle, Cadbury and Waterford Wedgwood. Moving over to the agency side he has worked across the full discipline spectrum including advertising, design and brand development. Dave has been at Brave for seven years and is the Planning Partner, working across all of Brave’s clients.


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The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.

By Dave Lawrence, Brave

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