About

Appointed Chief Executive in July 2022, Denise leads the team at Route Research which is the official source for out-of-home audiences in Great Britain since 2013. She was most recently the Director of Research and Insight at Newsworks. She is known for having a deep expertise in media research and previously held roles as Chief Insight Officer at Havas Media Group and Head of Research at Starcom. Holder of a highly coveted IPA Fellow award, Denise says: "I am very lucky to be able to ask why for a living".