Dom Waghorn helps brands figure out how to reach and impress consumers through digital channels. This might end up as a PowerPoint file. But it’s waaaay more exciting when it shows itself as a brilliant customer experience or a fantastically designed digital product. With a background in journalism, he believes in the power of stories to change minds, as well as the importance of research as a foundation for these stories.
By Dom Waghorn
Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.
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