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Behind every great AI is an even greater creative
With a safe, intentional approach AI will help augment our creativity, says Dr Rebecca Swift
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As Senior Vice President, Creative Content, at Getty Images, Dr Rebecca Swift directs the company’s creative insights and creation of imagery and video used in award-winning advertising, design and editorial around the world. Working closely with creators, art directors and creative researchers globally, Rebecca plays a critical role in ensuring that Getty Images is continually providing fresh, relevant creative content and insights, which in turn engages and inspires creatives and marketers around the world. Her foresight into cultural and societal trends that shape visual communications drives Getty Images’ creative offering.
Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.
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How brands can use imagery to visualise a more sustainable world
Getty Images’ Dr Rebecca Swift explores how brands can better use visual imagery to demonstrate their commitment to sustainability
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Voices
As Project #ShowUs turns two, has the industry made good on its pledge of inclusivity?
Dr. Rebecca Swift, Global Head of Creative Insights at Getty Images reflects on the distance the industry has come, and the work it still has to do when it comes to the representation of women.
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Sustainability is not going away this time
Dr Rebecca Swift, Global Head of Creative Insights at Getty Images reveals new research and a set of Visualising Sustainability Guidelines to move the visual narrative around sustainability forward.
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Voices
Emotion, compassion and truth: The growth of empathetic imagery
Dr Rebecca Swift, Global Head of Creative Insights at Getty Images explores the growth in the need for empathetic, compassionate stock imagery, particularly during such turbulent times.
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