Gary Preston is the CEO and Co-Founder of leading PR reporting platform, CoverageBook. Gary additionally founded AnswerThePublic, a tool that allows PR and marketing professionals to gain access to raw search insights directly from the minds of their customers, that was sold to NP Digital in 2022. Gary is dedicated to creating tools and sharing insights that allow PR and marketing professionals to demonstrate their impact and go above and beyond for their clients.
By Gary Preston
Creatives must embrace a proactive approach to measurement, moving beyond vanity metrics and focusing on commercial goals
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