Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."
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By Izzy Ashton
While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.
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By Izzy Ashton
“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."
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By Izzy Ashton
When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.
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