About
Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
More from Izzy Ashton
Interviews
Alec Samways, Founder & CEO, Splendid
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."
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BITE Focus
The power of print
By Izzy Ashton
While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.
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Interviews
Stuart Yeardsley, Creative Director, 3 Monkeys | Zeno
By Izzy Ashton
“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."
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Trend
Brand-made films
By Izzy Ashton
When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.
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