Izzy Ashton

Assistant Editor of BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

Lumiere Festival by AKA

AKA worked with Lumiere to seamlessly evolve the brand in their 10th anniversary year, capturing their vivid identity and creating more space for information and for celebration.

By Izzy Ashton

Read more
Interviews

David Frymann, Strategy Partner, The Beyond Collective (Frontier)

"I like learning new stuff because in theory you’re meant to be the expert or teacher at this stage, but I get as much of a kick out of being a pupil, learning and then sharing those learnings."

By Izzy Ashton

Read more
Hot Pick

The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.

By Izzy Ashton

Read more
Interviews

Bee Pahnke, Head of Voice, Dragon Rouge

"Communicating [purpose] in an authentic way often comes down to words. The imagery is almost by the by. It’s the language that connects within your gut."

By Izzy Ashton

Read more
Trend

Should brands be signing up to Veganuary?

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

By Izzy Ashton

Read more
Hot Pick

Pizza Hut Delivery UK, 'Now That's Delivering' by Iris

How many different delivery services did you use last year? Regardless of which method, if you thought about getting a pizza delivery, chances are you didn’t choose Pizza Hut.

By Izzy Ashton

Read more
Hot Pick

comparethemarket.com, 'AutoSergei' by VCCP

Alexander and Sergei are (arguably) one of TV’s best loved duos in recent years. Their partnership has been through many an up, seeing them more recently star in their very own blockbuster movie-esq trailer.

By Izzy Ashton

Read more
Fuel Your Imagination

Black Mirror's Bandersnatch

Are you back at work today? Are you struggling, like me, to crank your brain back into gear after an indulgent Christmas? The holidays just past are all about, well at least for me anyway, gorging on good food, great TV and a surplus of books.

By Izzy Ashton

Read more
Interviews

Dan Neville, Strategy Director, Cogent

"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."

By Izzy Ashton

Read more
Hot Pick

SPAR, 'Count on us this Christmas' by We Are Social

Christmas is a time for cooking, as well as eating. It’s when you have the opportunity to show off your culinary skills. But what to do if your bravado doesn’t translate into something remotely edible?

By Izzy Ashton

Read more
Hot Pick

Harvey Nichols, 'Harveys Angels' by TBWA\London

For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.

By Izzy Ashton

Read more
Interviews

Luke Southern, Managing Director, DRUM

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

By Izzy Ashton

Read more
Fuel Your Imagination

Pantone's 2019 Colour of the Year

2018 has been quite a year. The news cycle has seemingly continued to grow darker and darker, with many choosing to ignore it entirely. Alas, ignore it we can’t but perhaps there’s a more optimistic year looming up ahead.

By Izzy Ashton

Read more
Hot Pick

Booking.com, 'House of Sparkle' by Ketchum

It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.

By Izzy Ashton

Read more
Hot Pick

No1 Rosemary Water, 'Secret' by Peanut & Crumb

At the heart of many a book, film and song, is the longing for eternal life, a wish to pause time. It is a romantic notion, but one which permeates society, speaking to a collective reticence to age.

By Izzy Ashton

Read more