Izzy Ashton

Assistant Editor of BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

Harvey Nichols, 'Harveys Angels' by TBWA\London

For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.

By Izzy Ashton

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Interviews

Luke Southern, Managing Director, DRUM

"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."

By Izzy Ashton

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Fuel Your Imagination

Pantone's 2019 Colour of the Year

2018 has been quite a year. The news cycle has seemingly continued to grow darker and darker, with many choosing to ignore it entirely. Alas, ignore it we can’t but perhaps there’s a more optimistic year looming up ahead.

By Izzy Ashton

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Hot Pick

Booking.com, 'House of Sparkle' by Ketchum

It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.

By Izzy Ashton

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Hot Pick

No1 Rosemary Water, 'Secret' by Peanut & Crumb

At the heart of many a book, film and song, is the longing for eternal life, a wish to pause time. It is a romantic notion, but one which permeates society, speaking to a collective reticence to age.

By Izzy Ashton

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Hot Pick

Nespresso, 'Festive campaign' by Text100

Paris. Just the word itself is evocative, emotive enough to stir up either memories or our own imagination. It is a city whose romanticism is world-renowned. And especially during the festive season.

By Izzy Ashton

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Interviews

Anna Carpen, Creative Partner, And Rising

"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."

By Izzy Ashton

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Fuel Your Imagination

Choose Love

This Christmas, Help Refugees are offering you an alternative gift for your loved ones. For the second year, the charity have opened their Choose Love pop-up shop in central London. But this is a store with a difference.

By Izzy Ashton

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Hot Pick

M&S, 'Christmas Favourites' by Grey London

We’ve all got our Christmas favourites. Mine are the ‘pigs in blankets’, a creation that for some reason is confined to the festive season. My dad is obsessed with Christmas pudding, while my brother goes mad for the mince pies.

By Izzy Ashton

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Interviews

Mark Cuddigan, CEO, Ella’s Kitchen & Xavier Rees, CEO, Havas London

"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."

By Izzy Ashton

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Hot Pick

Visa, 'All They Want For Christmas is You' by Saatchi & Saatchi

High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?

By Izzy Ashton

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

By Izzy Ashton

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Fuel Your Imagination

What Women Want

A hundred years on from when (some) women were granted the right to vote, are we listening to what they, as consumers, really, truly want? This is the question posed in a new exhibition backed by Kantar.

By Izzy Ashton

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Hot Pick

Cadbury, 'Secret Santa' by VCCP

Every office, school and sometimes family does one. The secret’s kept, the clues leaked, the budgets haggled over. How far does the £10 really stretch? It is of course, Secret Santa season.

By Izzy Ashton

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Interviews

Nick Docherty, Head of Strategy, BETC

"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."

By Izzy Ashton

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