Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

NatWest tell Freddie’s story to celebrate England’s summer of cricket

Freddie Flintoff bats against himself in NatWest’s celebration of one of cricket’s greats.

By Izzy Ashton

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Interviews

Tamara Ingram, Chairman, Wunderman Thompson

Merging the world’s oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.

By Izzy Ashton

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Hot Pick

Pearn Kandola, 'Racism at Work' by Bottle

Racism is a pervasive, but often seemingly difficult to spot covert problem in the workplace that not only extends into bullying but can also lead to less fewer offered opportunities and to repercussive effects on employees' mental health.

By Izzy Ashton

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Thought Leadership

Is technology removing the ‘care’ from healthcare?

New technologies are transforming our world and healthcare is no exception. But, with such rapid change, how can the industry adapt to ensure it’s not leaving patients behind?

By Izzy Ashton

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Hot Pick

WRAP, 'The UK Plastics Pact' by Red Stone

To tackle the excessive use of plastic and stem the damaging and potentially catastrophic effects on our environment WRAP, with support from the Ellen MacArthur Foundation, have introduced the UK Plastics Pact.

By Izzy Ashton

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Fuel Your Imagination

Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

By Izzy Ashton

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Hot Pick

RNLI, '30 things to do by the seaside' by Bright Blue Day

When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.

By Izzy Ashton

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Thought Leadership

Life: Subscribed: What brands should know about the rise of subscription

From the rise of Netflix to the resurgence of The Guardian, the subscription model is in the midst of rapid transformation with significant implications for brands.

By Izzy Ashton

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Interviews

Simon Gunning, CEO, CALM

“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.

By Izzy Ashton

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Hot Pick

Three UK, 'The Switch' by Gravity Road

New Ofcom regulations make it as easy as sending a free text to switch your network provider. Three UK, with a little help from Dame Joan Collins want you to ghost your old partner, and instead choose to 'ditch and switch.'

By Izzy Ashton

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Hot Pick

Pride London, 'The Pride Jubilee' by BMB

An anniversary campaign like this shines a light on a shared history, telling the stories that we should but often don't know.

By Izzy Ashton

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Interviews

Mark Runacus MBE, Co-Founder, Wax/On

When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.

By Izzy Ashton

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Trend

The importance of trans representation, and why every voice should be heard

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

By Izzy Ashton

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Fuel Your Imagination

The Right Pronoun

At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.

By Izzy Ashton

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Hot Pick

Coca-Cola, '25 Years of Coca-Cola Vietnam' by Dragon Rouge

With the growing focus on the experience economy and the rising awareness of the importance of diversity in marketing, design that resonates, respects and reflects on a local level has never been more important.

By Izzy Ashton

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