Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

BITE Focus

It is possible to raise the bar: Gerety Awards 2020

With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.

By Izzy Ashton

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BITE Focus

Mummy, what did you do during the great COVID crisis?

Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.

By Izzy Ashton

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

By Izzy Ashton

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BITE Focus

“Playing it safe is the riskiest thing you can do”: Effie’s Ideas That Work 2020 Summit

Nicola Kemp, Editorial Director at Creativebrief hosted a panel that explored what makes for effective work and how marketers should be operating in an ever-changing communications landscape.

By Izzy Ashton

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Hot Pick

Refuge lobbies the government to change the revenge porn threat law

Teaming up with Cosmopolitan and Love island star Zara McDermott, Refuge is working to lobby the government to change the law around threatening revenge porn.

By Izzy Ashton

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Hot Pick

For IKEA, tomorrow starts tonight

IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.

By Izzy Ashton

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Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

By Izzy Ashton

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Hot Pick

Heinz and Magic Breakfast partner to fight against hunger in schools

The campaign is an uplifting reminder that businesses can step up to support the fight to end child hunger in the UK.

By Izzy Ashton

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Fuel Your Imagination

ITV and OfCom take a stand in support of Black Lives Matter

Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.

By Izzy Ashton

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Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

By Izzy Ashton

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Voices

How the winners of the 2020 MullenLowe NOVA Awards brought their ideas to life

In the face of the challenges of 2020 supporting, encouraging and celebrating the next generation has never felt more vital.

By Izzy Ashton

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Voices

“We’re showing we can do better”: The Gerety Awards reveals its 2020 shortlist

The Awards are working to redefine how traditional advertising is both judged and rewarded, championing brands and campaigns that truly resonate with global consumers.

By Izzy Ashton

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Interviews

Linkit.Black champions the power of the collective to shine a spotlight on Black talent

A new tool from a team of creatives demonstrates the power of using a platform for good to ensure that everyone is given a fair chance to be hired into the creative industries.

By Izzy Ashton

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Hot Pick

The Gym promotes the mental health benefits of working out for students

Timed to coincide with a new year of study, the campaign is designed to remind students that time spent working out can remove them from their everyday frustrations.

By Izzy Ashton

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Hot Pick

The Financial Times calls on readers to step up to pave the way from crisis to recovery

True leadership seems to be in short supply, a thought that is at the heart of the Financial Times’ latest campaign.

By Izzy Ashton

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