Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

McDonald’s pushes for transparency as it prioritises food quality

A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.

By Izzy Ashton

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Hot Pick

Cadbury donates its words to combat loneliness in the older generation

Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.

By Izzy Ashton

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Interviews

Archie Wilkinson, Co-Founder, Lifesaver

As part of a new breed of environmentally first start ups, Archie Wilkinson founded Lifesaver to have a positive impact, whether that be for the people he employs, the business he runs or the planet we so depend on.

By Izzy Ashton

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Fuel Your Imagination

Margaret Atwood, ‘The Testaments’

The figure of the handmaid, clad in red, her head covered by a white hood has become a symbol of the time, a cultural emblem that has moved to represent the suppression of women’s rights, particularly reproductive rights.

By Izzy Ashton

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Hot Pick

Barnardo’s showcases the feral nature of bullying

The latest campaign from Bernardo’s and FCB Inferno, ‘Hyena’, aims to capture the terror and pain of what being bullied as a child feels like, all the while directing the viewer to the life-changing work the charity offers.

By Izzy Ashton

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Hot Pick

How BECO. is closing the disability employment gap

While there has been many a discussion had around the gender or ethnic recruitment gap, not much time has been given to exploring the disability employment gap in the UK.

By Izzy Ashton

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Thought Leadership

“Inclusion is one of the biggest issues we face as a business”

ITV CEO Dame Carolyn McCall on wellbeing, resilience and workplace culture.

By Izzy Ashton

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Interviews

Andy Last, CEO, MullenLowe salt

Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth.

By Izzy Ashton

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Fuel Your Imagination

Oxfam's Second Hand September

Textile production currently contributes more to climate change than international aviation and shipping combined. This is no longer about just the biggest companies making a change. It is up to each of us to examine our consumption.

By Izzy Ashton

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Hot Pick

Topshop invites Gen Z to ‘Date Dash’ through its UK stores

Standing out in the crowded fashion market is never easy but Topshop’s ‘Date Dash’, an online dating show designed to re-write the rules of love, does just that.

By Izzy Ashton

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Hot Pick

Tottenham Court Road wants pedestrians to ‘Look Both Ways’

Stack's latest campaign has been designed to attract people’s attention, to change their long entrenched habits about this stretch of road and help prevent any more accidents.

By Izzy Ashton

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Hot Pick

Vodafone lights up Westfield to encourage consumers to #BeUnlimited

In an era in which smartphones are akin to consumers’ significant others and life is to be shared via social media, before it is lived, the experience economy is in the midst of a significant boom.

By Izzy Ashton

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Interviews

Rebecca Smith, Executive Director of Women’s Game, COPA90

COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.

By Izzy Ashton

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Hot Pick

How Bloom Gin is dismantling gender stereotypes

While the image of the whiskey drinking exec still pervades, campaigns like this from Bloom Gin are helping to rewrite the narrative and create more inclusive messaging for the alcoholic drinks sector.

By Izzy Ashton

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Hot Pick

McCain celebrate the power of differences aired across the kitchen table

By successfully abandoning stereotypes and speaking to real people about their real life experiences, McCain delivers that most over-used but vital marketing goal; authenticity.

By Izzy Ashton

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