Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

BITE Focus

How a cross-industry collaborative team created a powerful campaign under lockdown

ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.

By Izzy Ashton

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Hot Pick

Marie Curie reminds us that not everything is ‘On Hold’

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

By Izzy Ashton

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Hot Pick

We Are Social create an AR lens that helps people keep their distance

To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.

By Izzy Ashton

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Hot Pick

UK Out of Home thanks key workers from a ‘Grateful Britain’

A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.

By Izzy Ashton

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Fuel Your Imagination

ITV share messages of love and support to encourage #BritainGetTalking

As ITV's ongoing campaign demonstrates, there is power in talking, in sharing how you feel, and in a media channel using their resources to promote a powerful message.

By Izzy Ashton

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Thought Leadership

Impero and Union Hand-Roasted Coffee lift the lid on a killer brand launch

Impero’s Zoom-hosted event, Inside a Killer Launch, explored how brands can be distinctive in a saturated market and most importantly, what makes a great brand?

By Izzy Ashton

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Hot Pick

NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.

By Izzy Ashton

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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

By Izzy Ashton

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Hot Pick

Manifest creates a platform to Lend a Hand during the coronavirus crisis

We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.

By Izzy Ashton

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Fuel Your Imagination

Sport England encourages us to #StayInWorkOut

Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.

By Izzy Ashton

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BITE Focus

Donations, production & social distancing: More brands step up to the coronavirus pandemic

In unprecedented times, brands are letting their actions speak for themselves.

By Izzy Ashton

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Fuel Your Imagination

WPP Health Practice host a live Q&A with the London School of Hygiene & Tropical Medicine

In the midst of fake news and misunderstanding, access to experts has never been more vital.

By Izzy Ashton

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Hot Pick

Homebase coaxes consumers out of hibernation and into the garden

For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.

By Izzy Ashton

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BITE Focus

How a pair of creatives called time on toxic gossip magazines

Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.

By Izzy Ashton

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Voices

Getty Images launches new Inclusion Scholarships to promote greater diversity behind the lens

Getty Images are taking action to promote greater diversity and inclusion in the photography and media industries through a series of Inclusion Scholarships for photographers and photojournalists at the start of their careers.

By Izzy Ashton

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