Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

How Vue’s latest work by Joint underlines the silent revolution in marketing

Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.

By Izzy Ashton

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Trend

Experiential beauty: How brands are fusing physical and digital

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

By Izzy Ashton

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Hot Pick

This Dry January, Seedlip wants people to Drink to the Future

Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically.

By Izzy Ashton

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BITE Focus

How marketers can adapt to the Squiggly Career

The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.

By Izzy Ashton

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Interviews

Karan Tattersfield, Head of HR, VMLY&R

Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.

By Izzy Ashton

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Hot Pick

How This Girl Can is tackling the stigma around women getting active

With the 2020 campaign, This Girl Can demonstrates its commitment to both tackling and dismantling long-entrenched social stigmas around female exercise.

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Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

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Hot Pick

Why Bupa is busting the myth of ‘being normal’

Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.

By Izzy Ashton

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Fuel Your Imagination

UNILAD opens the Illegal Blood Bank to highlight outdated UK legislation

The Illegal Blood Bank is a marker of how far we still have to go when it comes to overturning historic discriminatory laws and legislation against different communities.

By Izzy Ashton

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Hot Pick

Carlings uses fashion to take a stand against retailer’s environmental impact

As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.

By Izzy Ashton

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Hot Pick

The Department for Education shows a day in the life of a teacher

‘Tuesday’ from Havas London aims to capture the unique nature of the job, how no two days or even moments are the same.

By Izzy Ashton

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Hot Pick

Samsung reminds us that retro isn’t always cool

When things aren’t going to plan, it’s the past we often turn to for reassurance; a fact that has meant in times of uncertainty, nostalgia in marketing and product branding often comes to the fore.

By Izzy Ashton

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Fuel Your Imagination

NatWest donates advertising spend to women-founded start-ups

As the saying goes, actions speak louder than words. In NatWest’s case, they aren’t just talking about how they believe in female-led businesses; they are developing schemes to actually help them.

By Izzy Ashton

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Fuel Your Imagination

ESCADA invites successful women to share their experiences

At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.

By Izzy Ashton

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Fuel Your Imagination

Deliveroo is proud to be the UK’s second best delivery service

Deliveroo's first Christmas campaign pays tribute to the 20,000 midwives working across the country throughout the festive season to deliver the most precious of cargos.

By Izzy Ashton

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