Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Thought Leadership

The Ignored Giant

“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and it’s become an industry that brands can’t afford to ignore.

By Izzy Ashton

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Hot Pick

Harris + Hoole by CellarDoor

In an era of few certainties; British consumers’ commitment to caffeine is a rare consistency on the embattled high street.

By Izzy Ashton

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Interviews

Rania Robinson, CEO & Managing Partner, Quiet Storm

“I got very comfortable with feeling uncomfortable from a very young age.”

By Izzy Ashton

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Fuel Your Imagination

Comfort Zones

When was the last time you really, truly, stepped out of your comfort zone? Not just by going to a different place for lunch but genuinely exploring a world beyond your boundaries, doing something that scares you just because you can.

By Izzy Ashton

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Hot Pick

Beavertown Brewery, 'beer for blood' by Fever

I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.

By Izzy Ashton

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Hot Pick

Magnum, 'True to Pleasure' by Golin

Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.

By Izzy Ashton

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Interviews

Rob Gray, Co-Founder & Managing/Strategy Partner, Squad

"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."

By Izzy Ashton

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Trend

Gamers logging on to a new community

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

By Izzy Ashton

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Fuel Your Imagination

Camp: Notes on Fashion

I have never walked the red carpet. I’m still waiting for that invite. But I’m pretty sure if I did I’d be hard pushed to match the outfits that were seen on the Met Gala’s pink carpet on Monday night.

By Izzy Ashton

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Hot Pick

Kwik Fit, 'Idents: Real Drivers' by Cogent

In your mind it’s sunny, you’re driving a convertible and the radio is playing only your favourite songs. In reality, you’re sitting bumper to bumper in the driving rain on the M25, pleading with the traffic gods to just let you advance an inch.

By Izzy Ashton

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Hot Pick

Indeed, 'Tick Tock Till Bedtime' by Tin Man

When unpicked, what we need more of is an awareness around flexible hours, shared parental leave and just a general acknowledgment that people have lives they need to live around work.

By Izzy Ashton

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Thought Leadership

The Modern Affluence Summit

Tucked away just down from Cannon Street station sits the new Bloomberg offices, one of the most sustainable office buildings in the world where we gathered for Keko London’s Modern Affluence Summit.

By Izzy Ashton

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Interviews

Cary Wakefield, CEO, Ovarian Cancer Action

"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."

By Izzy Ashton

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BITE Focus

It Ain’t Easy Going Green

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

By Izzy Ashton

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Fuel Your Imagination

Sports Illustrated Swim 2019

For the first time in its history, Sports Illustrated's annual swimsuit edition has forgone the tiny bikinis of years past for its cover star, instead choosing the 21-year-old Somali-American Muslim model Halima Aden wearing a hijab & burkini.

By Izzy Ashton

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