Izzy Ashton

Assistant Editor of BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

Amnesty International, 'Family-Free Zone' by VCCP

There are many laws that exist to us as bureaucracy, dealing with issues that many of us won’t face. But, look a little closer, and after a little interrogation you might just find that many of them feel outdated or just plain wrong.

By Izzy Ashton

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Hot Pick

Aldi, 'Teatime Takedown' by McCann UK

Do you have a no screens at the dinner table rule? I do, or at least I try to have, and at every table too. Those flickering, buzzing devices are a distraction that I do not want around me when I'm eating.

By Izzy Ashton

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Trend

We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

By Izzy Ashton

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Hot Pick

Head Over Heels, 'We've Arrived' by ZAK

The times they are a-changin’. Savvy, stylish consumers now want more than fast fashion, and they’re looking to brands to suggest a more culturally relevant alternative.

By Izzy Ashton

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Fuel Your Imagination

Nike Women's World Cup 2019 kits

National sport has long been a male-dominated domain but this year marks a significant moment for women’s football as the FIFA Women’s World Cup arrives in France in June.

By Izzy Ashton

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Hot Pick

Guide Dogs, 'By My Side' by Karmarama

While sympathy comes quite naturally to most, what we can often lack is the ability to show empathy towards others, to walk in the shoes of someone experiencing life in a way that we are not.

By Izzy Ashton

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Interviews

Trinny Woodall, Founder, Trinny London

"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."

By Izzy Ashton

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BITE Focus

A New Female Narrative

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

By Izzy Ashton

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Fuel Your Imagination

Invisible Women

Have you ever thought about why things are the way they are? Why that seat is designed to be that height? Why the temperature is set at that particular figure? Or why the world just doesn’t feel like it’s been designed with you in mind?

By Izzy Ashton

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Hot Pick

Mothercare, 'Body Proud Mums' by mcgarrybowen

How many times have you looked at or watched an ad and thought, yep that’s exactly what I look like? Not many of us, probably.

By Izzy Ashton

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Hot Pick

Gymbox by Quiet Storm

Although we know working out is good for our overall health and general well-being, it can often be difficult to prioritise going to the gym over other, perhaps more enjoyable pastimes like eating pasta, watching films or simply doing nothing.

By Izzy Ashton

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Interviews

Rhea Papanicolaou-Frangista, Founder & CEO, Prettly

"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."

By Izzy Ashton

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Hot Pick

Guinness, 'The Purse' by AMV BBDO

When it comes to sport, from local to international level, we frequently make reference to rivalry. And, as a fan, you wear your team’s colours with pride, loyalty and, more often than not, sheer love of the team you support.

By Izzy Ashton

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Hot Pick

LNER, '#TrackRecord' by Golin

We talk a lot about representation in advertising whether that’s gender, sexuality or race. What we often don’t acknowledge, especially within the UK, is the importance of representing, and celebrating, regionality.

By Izzy Ashton

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Interviews

Alice ter Haar, Senior Manager EU Marketing, Deliveroo

"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."

By Izzy Ashton

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