Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

The North Face gamify the slopes at Tomorrowland Winter

With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.

By Izzy Ashton

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Hot Pick

Vanish & The British Fashion Council celebrate fashion’s sustainability pioneers

A new documentary series from Vanish in partnership with the British Fashion Council, created by Havas London reveals first-hand accounts from those on the front-line of fashion’s move to become more sustainable.

By Izzy Ashton

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Hot Pick

EE creates the world’s first 5G AR foosball tournament

Experiences like this are a reminder of the power of technology to both connect and entertain, to reassure sports fans that the stadiums are there waiting to be played.

By Izzy Ashton

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Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.

By Izzy Ashton

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Hot Pick

Relate tackles the taboo around older generational intimacy in advertising

‘Let’s talk the joy of later life sex’ shines a joyful spotlight on what is usually unseen, igniting conversation and, perhaps more crucially, broader societal acceptance around older age intimacy.

By Izzy Ashton

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Hot Pick

GLOBAL encourages brands to advertise outdoors again

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.

By Izzy Ashton

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Thought Leadership

Short term thinking has always been a challenge for brands. Is now the time to play the long game?

The long and the short of it marketers need to plan for the long-term in the wake of the coronavirus pandemic.

By Izzy Ashton

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Hot Pick

Tesco encourages shoppers to get back to the pubs

Tesco's ad embodies the compassionate collaboration we’ve seen take place between businesses over the last year, as competitors have realised that as one rises, so too does the whole.

By Izzy Ashton

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Fuel Your Imagination

H&M highlights the importance of first impressions through a new suit rental service

A new service from H&M is determined to boost men’s confidence by offering up free suit rental for men for job interviews.

By Izzy Ashton

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BITE Focus

Incentivising change: The launch of Iris’ Carbon Kickback

Iris is encouraging clients to sign up to a new climate charter to put action on the climate crisis at the very top of the marketing agenda.

By Izzy Ashton

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Fuel Your Imagination

The Captain Tom 100 fundraising initiative celebrates the life of an extraordinary man

The collaborative, collective spirit at the heart of this initiative channels that of Captain Tom himself, selfless to his last breath, determined to remind us all that if we work together, tomorrow will be a good day.

By Izzy Ashton

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Hot Pick

McDonald’s reminds us to savour the most important meal of the day

The slot is a joyful reminder to sit and savour the precious few moments we get during a busy day. To simply enjoy the food in front of us.

By Izzy Ashton

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Hot Pick

Lucozade brings the positive energy with its new creative platform

With a £10m investment and intended reach of 97% of the population between now and the end of this year, Lucozade's new platform brings to life that feeling you get when you are ready to take on whatever lies ahead.

By Izzy Ashton

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Hot Pick

With the least pandemic-appropriate slogan, KFC trials other brand’s on for size

KFC played with new brand slogans in the wake of the pandemic.

By Izzy Ashton

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Fuel Your Imagination

Digital Cinema Media expands to cover outdoor cinema this summer

The easing of lockdown brings the return of outdoor cinema to experience deprived consumers.

By Izzy Ashton

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