Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Trend

Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime

Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.

By Izzy Ashton

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Fuel Your Imagination

Publicis launch The Open Apprenticeship to attract underrepresented talent into the advertising industry

Initiatives such as this demonstrate the power of collective action, of opening up the industry and developing tools that in turn create opportunities for the next generation.

By Izzy Ashton

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Hot Pick

McDonald’s plays on its iconic branding to celebrate its golden arches

These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.

By Izzy Ashton

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Hot Pick

Tommee Tippee tackles the stigmas around feeding by empowering mothers to choose their own path

‘The Boob Life’ disrupts the status quo, showing the world just how vital it is to talk about subjects that have historically not been engaged with.

By Izzy Ashton

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Trend

How the Big Issue partnered with LinkedIn to digitally empower its vendors

Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.

By Izzy Ashton

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Hot Pick

The Office for National Statistics celebrates community for the Census 2021 launch

A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.

By Izzy Ashton

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Hot Pick

Marmite celebrates a Dynamite new launch with explosive OOH boards

This campaign is a powerful reminder of the power of a brilliant outdoor execution to make an impact in both the physical and digital worlds.

By Izzy Ashton

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Hot Pick

Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.

By Izzy Ashton

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Fuel Your Imagination

SheSays play Cupid this Valentine’s Day by celebrating those who help women progress

#TheyMadeHerShine provides a space for women to thank and appreciate the people who have helped them get where they are today.

By Izzy Ashton

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Trend

How NatWest and Getty Images collaborated to shift the visual narrative for female entrepreneurs

‘#BeTheRoleModel’ aims to create an image gallery to celebrate the diverse stories of female business owners across the UK.

By Izzy Ashton

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Fuel Your Imagination

Brands Against Humanity: An expansion pack for a horrible world

Created as an add-on to the not so family favourite Cards Against Humanity, each card highlights a different appalling behaviour enacted by a brand and then provides a way for people to assuage their guilt.

By Izzy Ashton

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Voices

A guide for forging a creative path

Nikky Lyle explains how, when freelancers started turning to her for advice, she decided to create a series of guides to help inspire and empower creatives across the industry.

By Izzy Ashton

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Hot Pick

Stella Artois’s Super Bowl spot wants you to savour the moments that matter

Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.

By Izzy Ashton

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Hot Pick

MINI announces a new Channel 4 sponsorship through everyday adventures

While we all long for escapism and adventure, MINI’s idents are a timely reminder that we can find it closer to home than we think, if we only use a little imagination.

By Izzy Ashton

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Fuel Your Imagination

Leo dismantles the educational barriers to entry for dyslexic talent

As a platform, Leo is open, free and available to anyone who should need it, an example of a practical, community-led initiative to inspire and empower the next generation of creatives.

By Izzy Ashton

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