Izzy Ashton

Assistant Editor, BITE Email Izzy Ashton

About

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

IKEA wants to ‘Silence the Critics’ this Christmas

While many ads champion the history of Christmas or the joyful festive spirit that is so pervasive in brand messaging at this time of year, IKEA’s campaign is a refreshing moment of humour.

By Izzy Ashton

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Hot Pick

How Raws set out to create a plastic free straw

With a ban on plastic straws coming into effect in 2020, Manifest worked with Raws to introduce a sustainable, bio-degradable alternative.

By Izzy Ashton

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Fuel Your Imagination

Steve McQueen photographs London’s Year 3 classes to highlight creative deficit in schools

According to Tate Britain, every child should be given the opportunity to express their artistic side, to explore their creativity, a belief at the heart of Steve McQueen’s latest project Year 3.

By Izzy Ashton

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Thought Leadership

“2019 is the year of individual togetherness”: Disney explores a new era of inclusive creativity

A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.

By Izzy Ashton

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Thought Leadership

M&C Saatchi open the door to the next generation of talent through the Carbon Academy

A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.

By Izzy Ashton

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Interviews

Isabel Ferrer, EMEA Marketing Director Barbie, Mattel

2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.

By Izzy Ashton

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Fuel Your Imagination

How Google is making its voice assistant accessible to people with Down's syndrome

A new project from Google is an example of what can happen when brands work alongside the community they’re looking to represent and include them rather than speaking on behalf of them.

By Izzy Ashton

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Hot Pick

LinkedIn asks job seekers, what are you searching for?

When it comes to careers, people's priorities are now different and workplaces are having to shift to accommodate that by asking what people want and actually listening to the answers.

By Izzy Ashton

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Hot Pick

Argos reawakens nostalgia for their Christmas catalogue

In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.

By Izzy Ashton

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Interviews

Amy Garrett, Managing Director, Beano for Brands

Generation Alpha, the generation born in 2010, the same year as the iPad, are revolutionising advertising and Amy Garrett believes that understanding them is key to successful brand building.

By Izzy Ashton

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Hot Pick

The NHS wants to remind us this is what nurses look like

In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.

By Izzy Ashton

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Fuel Your Imagination

Why Kate Winslet is lending her voice to Ovarian Cancer Action

‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.

By Izzy Ashton

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Hot Pick

Why Bite Back 2030 is highlighting the deliberate marketing tactics of the food industry

The UK has the worst childhood obesity rates in Western Europe; 3.3 million children are overweight according to Bite Back 2030, a youth-led movement calling for the food industry to put the health of young people ahead of profit.

By Izzy Ashton

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Interviews

Ann Hiatt, Non-Executive Director, Armadillo

From her first job as Jeff Bezos’ assistant to being headhunted by Google and the steep learning curve of CRM, Ann Hiatt highlights why a thriving internal culture will always be best for business.

By Izzy Ashton

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Hot Pick

Why Greggs’ Christmas is coming early to UK cities

Greggs celebrates its 80th anniversary this year and so what better way to see out the year than with a Christmas competition that galvanises tens of thousands of their consumers nationwide.

By Izzy Ashton

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