Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Fuel Your Imagination

We Are Undefeatable supports those with long-term conditions in lockdown

While many people have longed for the lockdown lifting, the situation is not so simple for people with health conditions whose shielding status has had a direct impact on their freedom.

By Izzy Ashton

Read more
Hot Pick

The UK Government encourages the public to ‘Enjoy Summer Safely’

‘Enjoy Summer Safely’ is both an invitation to the public to return to the things they have missed and a reminder of the safety messages in place.

By Izzy Ashton

Read more
BITE Focus

“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus

Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.

By Izzy Ashton

Read more
Hot Pick

Durex’s new normal invites everyone to stay protected

“This is a call to arms, legs, bums and private parts,” says Durex, reminding people that our new normal doesn’t need to hold onto the stigmas of old.

By Izzy Ashton

Read more
Hot Pick

RNIB turns the world upside down

A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.

By Izzy Ashton

Read more
Voices

The next generation of creative talent: D&AD celebrates 40 years of New Blood

It is now perhaps more important than ever to support and nurture the next generation of emerging talent and offer them resources and space for both learning and development.

By Izzy Ashton

Read more
Hot Pick

The National Trust for Scotland calls on people to safeguard its future

As the UK makes moves to reopen heritage sites, a campaign such as this highlights the power that we all have to support charities in the long-term to carry out their essential work.

By Izzy Ashton

Read more
Trend

Purpose Disruptors invite the industry to be part of The Great Reset

A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.

By Izzy Ashton

Read more
Interviews

“We’ve changed the rhythm of the agency quite significantly”

Emily Winterbourne, Managing Director at Impero on strength in agility, brands behaving differently and the importance of prioritising flexible working.

By Izzy Ashton

Read more
Trend

Why community is the future of fashion culture

The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.

By Izzy Ashton

Read more
BITE Focus

“We are on the right side of history if we speak out”: MRSpride on advocacy, representation and insight

MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.

By Izzy Ashton

Read more
BITE Focus

From festivals to out of home when everyone was at home

How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.

By Izzy Ashton

Read more
Hot Pick

LGBT Foundation highlights the impact of lockdown on LGBT communities

'Locked Down and Out' is a powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.

By Izzy Ashton

Read more
Hot Pick

LTA highlights the accessibility of tennis as it invites the nation to ‘Play Your Way’

Play Your Way is a joyful celebration of playing just for fun, to enjoy the feeling of picking up a racket and just having a go.

By Izzy Ashton

Read more
Voices

Creative Access highlights the realities of finding a job under lockdown

When it comes to the creative industries, businesses have long been guilty of talking the talk when it comes to representation and inclusion, not often backing this up within their internal hiring processes.

By Izzy Ashton

Read more