Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

Hot Pick

PlayStation transforms London Underground signs into iconic gaming shapes

While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.

By Izzy Ashton

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

By Izzy Ashton

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Fuel Your Imagination

UK Advertising launches Ad Net Zero to respond to the climate crisis

Ad Net Zero channels the power of decisive, collective action to bring about long lasting and substantial change.

By Izzy Ashton

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Thought Leadership

In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?

Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.

By Izzy Ashton

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Hot Pick

For Tesco, there’s no naughty list this year

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

By Izzy Ashton

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Fuel Your Imagination

#UpForCollab offers adland creatives a pandemic lifeline

#UpForCollab is a creative solution to a creative’s problem, offering up a crowdsourced, technologically-enabled platform to help creators across the industry thrive.

By Izzy Ashton

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Trend

John Lewis and Waitrose celebrate the power of kindness this Christmas

It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.

By Izzy Ashton

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Hot Pick

CALM focus on the fragility of family mental health

Campaigns like this are an important reminder of the power of storytelling to help change the narrative.

By Izzy Ashton

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Fuel Your Imagination

Very Serious Partners take agency TikTok accounts hostage

With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.

By Izzy Ashton

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Hot Pick

Pizza Hut’s Christmas pizza kicks off the festive feasting season

When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.

By Izzy Ashton

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Hot Pick

PlayStation celebrates the human desire for epic exploration

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.

By Izzy Ashton

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Fuel Your Imagination

Badass.Gal launches Tap for Talent to celebrate female creatives

Badass.Gal is founded on the idea that the creative community lifts one another up, to champion the work of those who may not otherwise be given the space.

By Izzy Ashton

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Hot Pick

Argos’ Book of Dreams recaptures the magic of Christmas

This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.

By Izzy Ashton

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Hot Pick

How The Black British Network encourages action not just words

What organisations and individuals do now is more important than what they say, an ethos that is at the heart of The Black British Network.

By Izzy Ashton

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Hot Pick

Greenpeace highlights the global consequences of meat consumption

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

By Izzy Ashton

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