Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
The Woodism prints shine a light on the unique beauty of neurodiverse thinking, demonstrating the power of difference and the importance of focusing on small moments of love in amongst life’s challenges.
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By Izzy Ashton
By celebrating the ambition and passion of SME business owners, the bank shows a level of empathy that is often missing from financial advertising.
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By Izzy Ashton
While Amazon might be impossible to compete with, what it can’t do is specialise in everything. A series of SEO experts examined how brands can be successful in a new world of search.
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By Izzy Ashton
‘#Ageless’ wants to encourage more open and empowering conversations about female self-image by posing the question, ‘Our bodies change. But why should we?’
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By Izzy Ashton
To celebrate the release of the new Samsung Galaxy S20 5G, Argos gave customers the chance to have their new handsets delivered by parkour runners.
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By Izzy Ashton
As part of IWD 2020, SheSays have launched #SpamForEquality, campaigning for equalparentalleave.com, inviting CEOs to pledge to review their paid parental leave policies by International Women’s Day 2021.
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By Izzy Ashton
'It's Everyone's Journey' is the Department for Transport’s drive to creating a more inclusive transport system for passengers with disabilities, particularly those with non-visible impairments.
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By Izzy Ashton
Ogilvy's IWD 2020 event set out to explore unconscious bias, what it is, where it materialises and the practical steps individuals and businesses can take to reduce its presence and impact.
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By Izzy Ashton
The sports presenter opened up about new narratives in women sport, the power of being yourself and the importance of participation.
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By Izzy Ashton
Eurostar is inviting its customers to fully engage with an experience and to be more sustainable in the process. Train travel, the brand believes, might have been the past’s choice of transport, but it should also be the future’s too.
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By Izzy Ashton
Solace Women's Aid's campaign is an example of a social media platform using their tools for good, to increase awareness and encourage people to remember that there is always a story behind the selfie.
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By Izzy Ashton
'Be a Lady They Said' is a raw, powerful and so very true depiction of half of the world’s population’s lived experience, a fierce demonstration of female resilience when it comes to dismantling modern cultural gender norms.
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By Izzy Ashton
As part of an initiative to celebrate LGBT+ History Month, Wunderman Thompson asked staff to write poems, “letters from the heart”, on what LGBTQIA+ means to them.
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By Izzy Ashton
As Getty Images celebrates its 25th anniversary, the company is focusing on helping brands navigate an ever-crowded visual landscape, through the power of visual language and storytelling.
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By Izzy Ashton
A product like Tesco's plasters in three skin tones demonstrates the power that can come from listening to a community and understanding their everyday lived experience.
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